Loading stock data…
BZUN
$2.64-0.04 (-1.49%)
After Hours$2.64+0.00 (+0.00%)· Last close Jun 9
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Baozun Inc. in the Consumer Cyclical sector is trading at $2.64 with a market capitalization of $153M. Wall Street consensus targets $4.22 (7 analysts), implying a +60.0% move over the next 12 months. The stock is currently 46% below its 52-week high of $4.88, remaining 11.1% below its 200-day moving average. On fundamentals, Piotroski 6/9 shows mixed financial quality, Altman Z in the distress zone. The Whystock Score of 40/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Sell-side targets imply +60.0% upside over 12 months
Long-term trend bearish (price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
Loading Financials...
Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Anchored to each ticker's own 5-year median trailing P/E, tilted by current ROE and growth. Fair P/E = own median P/E + (ROE × 10) + (max(revenue growth, earnings growth) × 15), capped at ±30% around the historical anchor. Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. Premium compounders like COST/MSFT are judged against their own multi-year norm rather than a sector median. Falls back to the sector-anchored formula (Tech ≈ 28, Comm Services ≈ 24, Utilities ≈ 18, Financials ≈ 14, etc.) for recent IPOs and tickers with insufficient history (< 24 monthly samples). Result is a normalised multiple gauge — not a price target.
Current Price$2.64
Potential Downside
0%
Whystock Fair Value$2.64
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Fundamentals
Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, in...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$153.46M
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
-
Beta
Defensive asset. Lower volatility than the S&P 500.
0.53
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
-5.14%
Volume
Today's trading volume
222,700
Recent News
Asian Equities Traded in the US as American Depositary Receipts Open Week Higher in Monday Trading
Asian equities traded in the US as American depositary receipts opened the week higher Monday mornin
Insider Spends CN¥54k Buying More Shares In Baozun
Whilst it may not be a huge deal, we thought it was good to see that the Baozun Inc. ( NASDAQ:BZUN ) Co-Founder, Junhua...
Top Penny Stocks To Watch In June 2026
The market has shown positive momentum, with a 1.6% increase over the last week and a 28% climb in the past year, while earnings are projected to grow significantly in the coming years. In this context, identifying stocks with strong financial health is crucial for navigating potential growth opportunities. Penny stocks—though an older term—still represent viable options for investors seeking to tap into smaller or newer companies that might offer substantial returns when backed by solid...
Baozun (BZUN) Q1 2026 Earnings Call Transcript
Ms. Zhu will then discuss our financials, followed by Mr. Wu and Mr. Huang, who will share more regarding our e-commerce and brand management segment, respectively. Before we begin, I would like to remind you that this conference call contains forward-looking statements within the meaning of the U.S. Securities Act of 1933 as amended, the U.S. Securities Exchange Act of 1934 as amended and the U.S. Private Securities Litigation Reform Act of 1995.
Baozun Inc (BZUN) Q1 2026 Earnings Call Highlights: Revenue Surge and Profit Turnaround
Baozun Inc (BZUN) reports a 15% revenue increase and a return to profitability, driven by strong brand management and improved operational efficiency.