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PRU
$103.70-0.02 (-0.02%)
After Hours$103.70+0.00 (+0.00%)· Last close Jun 9
Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Prudential Financial, Inc. in the Financial Services sector is trading at $103.70 with a market capitalization of $35.0B. Wall Street consensus targets $100.47 (15 analysts), implying a -3.1% move over the next 12 months. The stock is currently 13% below its 52-week high of $119.76, remaining 2.1% above its 200-day moving average. On fundamentals, Piotroski 5/9 shows mixed financial quality. The Whystock Score of 85/100 reflects bullish alignment across trend, valuation and analyst targets.
Ecosystem Influences
Sell-side consensus broadly in line with current price
Long-term trend bullish (price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
JPMBACGS
Whystock Valuation Model
Anchored to each ticker's own 5-year median trailing P/E, tilted by current ROE and growth. Fair P/E = own median P/E + (ROE × 10) + (max(revenue growth, earnings growth) × 15), capped at ±30% around the historical anchor. Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. Premium compounders like COST/MSFT are judged against their own multi-year norm rather than a sector median. Falls back to the sector-anchored formula (Tech ≈ 28, Comm Services ≈ 24, Utilities ≈ 18, Financials ≈ 14, etc.) for recent IPOs and tickers with insufficient history (< 24 monthly samples). Result is a normalised multiple gauge — not a price target.
Current Price$103.70
Potential Upside
42.5%
Whystock Fair Value$147.81
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus15 analysts
Hold
Mean target$100.47-3.1%
Range$90.00 – $117.00
Fundamentals
Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally. It operates through PGIM, Retirement Strategies, Group Insurance, Individual Life, and International...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$35.01B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
10.38
Beta
Defensive asset. Lower volatility than the S&P 500.
0.85
Div Yield
Strong income play. Yield provides a meaningful total return floor.
3.95%
ROE
Average efficiency. Growth may require heavy reinvestment.
10.84%
Volume
Today's trading volume
1.34M
Recent News
Toll Brothers upgraded, Lennar downgraded: Wall Street's top analyst calls
Toll Brothers upgraded, Lennar downgraded: Wall Street's top analyst calls
Is Prudential Financial Stock Underperforming the S&P 500?
Prudential Financial has lagged behind the S&P 500 Index over the past year, and analysts remain skeptical about the stock’s growth potential.
Did Prudential’s New Elevate Annuities and Junior Notes Issue Just Shift Its (PRU) Investment Narrative?
In early June 2026, Prudential Financial launched Elevate, a suite of fixed indexed annuities tailored to the independent marketing organization channel, and completed several fixed-income offerings including US$750.00 million of fixed-to-floating rate junior subordinated notes due 2056 to support its capital structure. This combination of new retirement products and fresh long-term funding underscores Prudential’s push to deepen relationships with retirement advisors while adding financial...
Prudential Elevate Targets IMO Channel As Retirement Story Evolves
Prudential Financial (NYSE:PRU) has introduced Elevate, a new suite of retirement products aimed at independent marketing organizations. The launch is designed to support financial advisors who work through IMOs and focus on individual retirement planning. Elevate targets a growing distribution channel in the retirement market, expanding Prudential's reach to more end clients. For investors watching NYSE:PRU, the Elevate launch comes with the stock trading around $104.62 and a mixed recent...
Prudential (PRU) Up 0.6% Since Last Earnings Report: Can It Continue?
Prudential (PRU) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.