AAPL

$247.99-0.97 (-0.39%)

Market ClosedAs of Mar 20, 8:00 PM UTC

Apple Inc.

Historical Price

Price (Line)
50-Day SMA
200-Day SMA
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Peer Comparison

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Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$247.99
Potential Upside
29.2%
Whystock Fair Value$320.47
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorTechnology
IndustryConsumer Electronics

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; ...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$3.64T
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
31.35
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.12
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROIC
Elite ROE. Management converts capital into profit efficiently.
112.58%
Quick Ratio
Tight liquidity. Monitor cash flow carefully against debt.
0.94

Recent News

TheStreet
Mar 21, 2026

Nvidia’s headquarters: An ode to space and 3D rendering

Nvidia is the world’s largest publicly traded company. As such, it boasts state-of-the-art, futuristic office space that highlights its status as a Silicon Valley tech giant. While Apple has a ring-shaped headquarters, known as Apple Park, Nvidia’s headquarters are polygonal in shape, which ...

NEUTRAL
Neutral flow. Standard news cycle with no clear sentiment tilt.
Benzinga
Mar 21, 2026

How Apple Is Winning China's Brutal Smartphone Price War

China's smartphone sales fell 4% year over year in the first nine weeks of 2026, according to Counterpoint Research's China Weekly Smartphone Sell-Out Tracker. The decline reflects soft consumer demand and underwhelming Lunar New Year promotions. Government subsidies introduced early in the year have had limited impact so far. While February promotions lifted sales from January levels, rising memory prices constrained discounts. As a result, sales during the holiday period and the preceding thre

BEARISH
Negative press. News cycle fixated on risk factors or misses.
Simply Wall St.
Mar 21, 2026

Apple App Rules On AI Coding And China Scrutiny Shape Investor Focus

Apple is reportedly blocking updates to certain AI powered vibe coding apps, citing App Store policy violations. The move raises questions about how Apple applies its rules to third party tools that touch software development and app distribution. At the same time, Apple is under increased regulatory scrutiny in China after cutting its App Store commission rate and facing calls to further ease restrictions. For investors watching NasdaqGS:AAPL, these app policy decisions come against a...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Motley Fool
Mar 20, 2026

Warren Buffett Bought 8 Million Shares of This Oil Giant and $100 Oil Proves Him Right

Berkshire Hathaway quietly added to its Chevron stake before crude pushed back toward $100, and the timing is hard to ignore. The move highlights what Buffett has long favored in energy: durability, disciplined shareholder returns, and upside when the commodity cycle turns.

BEARISH
Negative press. News cycle fixated on risk factors or misses.
Yahoo Finance Video
Mar 20, 2026

Market Madness: Palantir, Walmart, & other hot stock picks

In the second installment of Yahoo Finance's "Market Madness" bracket tournament, Zack's Investment Management chief market strategist Brian Mulberry joins Yahoo Finance Head of News Myles Udland to make the case for this round of corporate match-ups, which includes Robinhood (HOOD) vs. UnitedHealth (UNH) Palantir (PLTR) vs. Procter & Gamble (PG), General Motors (GM) vs. Eli Lilly (LLY), Walmart (WMT) vs. Uber (UBER), and more.

BEARISH
Negative press. News cycle fixated on risk factors or misses.