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adidas AG N (ADS.DE)
€180.90-0.80 (-0.44%)
Market ClosedLast close Jun 29
adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
adidas AG in the Consumer Cyclical sector is trading at €180.90 with a market capitalization of $30.9B. Wall Street consensus targets €199.96 (28 analysts), implying a +10.5% move over the next 12 months. The stock is currently 16% below its 52-week high of €214.90, remaining 15.0% above its 200-day moving average. The Whystock Score of 65/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Sell-side targets imply +10.5% upside over 12 months
Long-term trend bullish (price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
Quarterly Financials
| Metric (EUR) | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | Q1 2026 |
|---|---|---|---|---|---|
| Total Revenue | €6.15B↑ | €5.95B↓ | €6.63B↑ | €6.08B↓ | €6.59B |
| Gross Profit | €3.21B↑ | €3.08B↓ | €3.44B↑ | €3.09B↓ | €3.37B |
| Operating Income | €609.00M↑ | €547.00M↓ | €736.00M↑ | €164.00M↓ | €706.00M |
| Net Income | €428.00M↑ | €369.00M↓ | €461.00M↑ | €81.00M↓ | €482.00M |
Peer Comparison
AMZNTSLAHD
Fundamentals
adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers ...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
€30.90B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
22.54
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.20
Div Yield
Strong income play. Yield provides a meaningful total return floor.
163.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
22.92%
Volume
Today's trading volume
686,302
Recent News
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Nike is gaining traction during the 2026 FIFA World Cup, with tournament-related business outpacing rival Adidas. The company is using the World Cup as a key marketing window to reinforce its brand with global football audiences. This performance comes while Nike continues to work through broader operational challenges worldwide. Nike (NYSE:NKE) is getting extra attention at the 2026 FIFA World Cup as its football presence and merchandise sales stand out against Adidas. The company is doing...
Nike Beats Adidas on World Cup Turf, but Does It Matter?
Somehow, some way, Nike’s World Cup-related business is crushing that of Adidas, even as Nike’s overall global business struggles.
Adidas (XTRA:ADS) Enters PPE With Safety Shoes And Teams Up With Brawl Stars
Adidas has entered the European personal protective equipment market with a new safety footwear collection developed with GLO Brands. The company has also launched a cross-industry partnership with mobile game Brawl Stars, combining in-game content with real-world brand activations. Adidas, traded as XTRA:ADS, is adding fresh angles to its brand with moves into safety footwear and gaming partnerships. The stock last closed at €181.7, with the share price up 3.9% over the past week and 9.7%...
Adidas, Calvin Klein and Uniqlo Ads Banned in U.K. Over Green Claims
The brands failed to substantiate the claims, the Advertising Standards Agency said, potentially misleading consumers.