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ADS.DE
€141.70-5.15 (-3.51%)
Market ClosedLast close May 11
adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
adidas AG in the Consumer Cyclical sector is trading at €141.70. The stock is currently near its 52-week low of €129.95, remaining 10.6% below its 200-day moving average. Technical signals show neutral RSI of 54 and bullish MACD crossover, explaining why ADS.DE maintains its current current market pressure. The Whystock Score of 35/100 signals elevated caution as indicators diverge.
Ecosystem Influences
Neutral momentum (RSI 54) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price€141.70
Potential Upside
22%
Whystock Fair Value€172.93
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus28 analysts
Buy
Mean target€196.74+38.8%
Range€145.00 – €268.00
Fundamentals
adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers ...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
€24.49B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
18.51
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.20
Div Yield
Strong income play. Yield provides a meaningful total return floor.
198.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
22.96%
Volume
Today's trading volume
739,631
Recent News
adidas Touts Turnaround at AGM as Profit Jumps, World Cup Push Builds
adidas (ETR:ADS) executives told shareholders at the company’s annual general meeting that the sportswear group’s turnaround gained momentum in 2025, supported by broad-based sales growth, stronger profitability and renewed brand visibility across sports and lifestyle categories. Chief Executive Of
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Kelsey Plum Adidas Campaign Fuels Interest In Women’s Basketball Growth
WNBA star Kelsey Plum appears in the new adidas Believe That 1 campaign for XTRA:ADS. The campaign follows her departure from a previous endorsement with Under Armour. The move comes shortly before the upcoming WNBA season, drawing attention to adidas' plans in women's basketball. For investors watching XTRA:ADS, Plum's presence in the Believe That 1 campaign is connected to growing interest in women's basketball and performance footwear. Athlete partnerships can help a company connect with...
Adidas's $500 Marathon Shoe Resale Tops $3,000 As Nike Pressure Builds
Adidas gains performance momentum after London Marathon records, adding pressure to Nike ahead of the World Cup.