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Bread Financial Holdings, Inc. (BFH)
$104.31+0.73 (+0.70%)
Market ClosedLast close Jul 24
Bread Financial Holdings, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Bread Financial Holdings, Inc. in the Financial Services sector is trading at $104.31 with a market capitalization of $3.6B. Wall Street consensus targets $112.40 (15 analysts), implying a +7.8% move over the next 12 months. The stock is currently near its 52-week high of $109.91, remaining 32.9% above its 200-day moving average. On fundamentals, Piotroski 7/9 indicates strong financial quality. The Whystock Score of 100/100 reflects bullish alignment across trend, valuation and analyst targets.
Ecosystem Influences
Sell-side targets imply +7.8% upside over 12 months
Long-term trend bullish (price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
Quarterly Financials
| Metric (USD) | Q1 2026 | Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 |
|---|---|---|---|---|---|
| Total Revenue | $1.02B↑ | $975.00M↑ | $971.00M↑ | $929.00M↓ | $970.00M |
| Gross Profit | — | — | — | — | — |
| Operating Income | — | — | — | — | — |
| Net Income | $181.00M↑ | $54.00M↓ | $188.00M↑ | $139.00M↑ | $138.00M |
Peer Comparison
JPMBACGS
Fundamentals
Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwritin...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$3.57B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
7.21
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.15
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.64%
ROE
Elite ROE. Management converts capital into profit efficiently.
16.90%
Volume
Today's trading volume
729,393
Recent News
Bread Financial Holdings (BFH) Earnings Beat Raises The Question Of Whether Shares Are Fully Valued
Bread Financial Holdings (BFH) caught investor attention after second quarter results topped market expectations, with higher credit sales, loan and deposit growth, improved credit performance, and direct to consumer deposits reaching 50% of its funding mix. See our latest analysis for Bread Financial Holdings. Against this backdrop of earnings, Bread Financial Holdings' share price shows building momentum, with a 21.07% 90 day share price return and 38.53% year to date share price return,...
Bread Financial (BFH) Stock Sees Modest Fair Value Lift Before Q2 Earnings Call
Bread Financial Holdings just saw its fair value price target move to $110.00 from $105.75, signaling a refreshed view of where the stock may sit in updated models. This shift comes as analysts factor in upcoming events such as the Q2 2026 earnings call and the planned executive transition that concentrates responsibility for revenue under a new Chief Revenue Officer. Read on to see how these moving pieces fit together and how you can track the evolving analyst narrative around Bread...
BFH Q2 Earnings Beat Estimates on Solid Credit Sales, Revenues Rise Y/Y
Bread Financial's Q2 benefited from higher credit sales, loan growth and improved credit quality, driving earnings and revenue above estimates.
BFH Q2 Deep Dive: Loan Growth, Credit Performance, and Deposit Milestone Support Results
Financial services company Bread Financial (NYSE:BFH) reported Q2 CY2026 results exceeding the market’s revenue expectations, with sales up 6.9% year on year to $993 million. Its non-GAAP profit of $3.55 per share was 28.3% above analysts’ consensus estimates.
Bread Financial (BFH) Q2 2026 Earnings Call Transcript
Credit sales surged 11% as deposits hit a strategic funding milestone.