BFH

$74.62+1.08 (+1.47%)

Market ClosedAs of Mar 20, 8:00 PM UTC

Bread Financial Holdings, Inc.

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Historical Price

Price (Line)
50-Day SMA
200-Day SMA
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Peer Comparison

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Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$74.62
Potential Upside
189.5%
Whystock Fair Value$216.06
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorFinancial Services
IndustryCredit Services

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account ori...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$3.40B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
6.81
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.20
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROIC
Average efficiency. Growth may require heavy reinvestment.
8.57%
Quick Ratio
Tight liquidity. Monitor cash flow carefully against debt.
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Recent News

StockStory
Mar 20, 2026

Credit Card Stocks Q4 Earnings Review: Bread Financial (NYSE:BFH) Shines

Let’s dig into the relative performance of Bread Financial (NYSE:BFH) and its peers as we unravel the now-completed Q4 credit card earnings season.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Barrons.com
Mar 20, 2026

5 Dividend Stocks to Weather Market Volatility and the Iran War

PagSeguro Digital, First Bancorp, Essent Group, Enact Holdings, and Bread Financial offer a mix of dividends, low valuations, and steady profits as markets turn more volatile.

BEARISH
Negative press. News cycle fixated on risk factors or misses.
StockStory
Mar 18, 2026

Bread Financial, Piper Sandler, Perella Weinberg, Moelis, and Evercore Shares Are Soaring, What You Need To Know

A number of stocks jumped in the afternoon session after the broader market advanced amid a more stable investor response to geopolitical tensions.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Simply Wall St.
Mar 15, 2026

Did Ford’s New Co‑Branded Credit Card Just Redraw Bread Financial Holdings’ (BFH) Consumer Finance Map?

On March 10, 2026, Ford Motor Company announced a long-term partnership with Bread Financial to launch a co-branded Ford Rewards Visa Signature credit card and integrated installment loan program, offering flexible financing for subscriptions, parts, services, and accessories both online and at dealerships across the US. An interesting angle for investors is that Bread Financial will work with Ford to use data-driven insights across channels, potentially deepening customer engagement while...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Insider Monkey
Mar 12, 2026

Ford Launches New Customer Financing Program with Bread Financial

Ford Motor Company (NYSE:F) is included among the 14 Low PE High Dividend Stocks to Buy Right Now. On March 10, Ford Motor Company (NYSE:F) announced a long-term partnership with Bread Financial to launch a co-branded credit card and installment loan program. The financing initiative is intended to give customers more flexible payment options while […]

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.