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BKNG
$163.29+0.99 (+0.61%)
Market OpenUpdated 3:49 PM EDT
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Booking Holdings Inc. in the Consumer Cyclical sector is trading at $163.29. Wall Street consensus targets $224.41 (35 analysts), implying a +37.4% move over the next 12 months. The stock is currently near its 52-week low of $150.14, remaining 14.8% below its 200-day moving average. On fundamentals, Piotroski 5/9 shows mixed financial quality, Altman Z in the safe zone. The Whystock Score of 80/100 reflects bullish alignment across trend, valuation and analyst targets.
Ecosystem Influences
Sell-side targets imply +37.4% upside over 12 months
Long-term trend bearish (price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Anchored to each ticker's own 5-year median trailing P/E, tilted by current ROE and growth. Fair P/E = own median P/E + (ROE × 10) + (max(revenue growth, earnings growth) × 15), capped at ±30% around the historical anchor. Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. Premium compounders like COST/MSFT are judged against their own multi-year norm rather than a sector median. Falls back to the sector-anchored formula (Tech ≈ 28, Comm Services ≈ 24, Utilities ≈ 18, Financials ≈ 14, etc.) for recent IPOs and tickers with insufficient history (< 24 monthly samples). Result is a normalised multiple gauge — not a price target.
Current Price$163.29
Potential Downside
0%
Whystock Fair Value$163.29
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus35 analysts
Buy
Mean target$224.41+37.4%
Range$175.00 – $298.00
Fundamentals
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Bookin...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
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P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
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Beta
High-beta play. Expect amplified moves vs. the broad market.
-
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.96%
ROE
Average efficiency. Growth may require heavy reinvestment.
-70.54%
Volume
Today's trading volume
5.61M
Recent News
Is Booking Holdings Inc. (BKNG) A Good Stock To Buy Now?
Is BKNG a good stock to buy? We came across a bullish thesis on Booking Holdings Inc. on Nikhs’s Substack. In this article, we will summarize the bulls’ thesis on BKNG. Booking Holdings Inc.’s share was trading at $165.84 as of June 5th. BKNG’s trailing and forward P/E were 21.87 and 15.82 respectively according to Yahoo Finance. […]
Booking Holdings Stock Split And Governance Shift Shape Future Flexibility
Booking Holdings (NasdaqGS:BKNG) completed a 25-for-1 forward stock split and increased its authorized common shares through an amendment to its certificate of incorporation. The company appointed Kurt Sievers, former CEO of NXP Semiconductors, to its Board of Directors. At its 2026 AGM, shareholders approved governance changes, including officer liability protection, while rejecting several shareholder proposals. Booking Holdings (NasdaqGS:BKNG), the parent company behind online travel...
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