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HOFT
$12.80-0.51 (-3.83%)
Market ClosedLast close May 11
Hooker Furnishings Corporation designs, manufactures, imports, and markets residential household, hospitality, and contract furniture products.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Hooker Furnishings Corporation in the Consumer Cyclical sector is trading at $12.80. The stock is currently 20% below its 52-week high of $15.99, remaining 13.3% above its 200-day moving average. Technical signals show neutral RSI of 44 and bullish MACD crossover, explaining why HOFT maintains its current momentum and trend strength. The Whystock Score of 55/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 44) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$12.80
Potential Upside
5%
Whystock Fair Value$13.44
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Fundamentals
Hooker Furnishings Corporation designs, manufactures, imports, and markets residential household, hospitality, and contract furniture products. The company's Hooker Branded segment offers design categories, including home entertainment, home office, ...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$139.60M
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
-
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.36
Div Yield
Strong income play. Yield provides a meaningful total return floor.
349.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
-17.58%
Volume
Today's trading volume
47,592
Recent News
Is Hooker Furnishings Corporation (NASDAQ:HOFT) Potentially Undervalued?
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Hooker Furnishings Corp (HOFT) Q4 2026 Earnings Call Highlights: Navigating Challenges with ...
Despite a challenging year, Hooker Furnishings Corp (HOFT) returns to profitability in Q4, driven by cost reductions and promising new product lines.
Hooker Furniture (HOFT) Q4 Earnings Surpass Estimates
Hooker Furniture (HOFT) delivered earnings and revenue surprises of +60.00% and -9.59%, respectively, for the quarter ended January 2026. Do the numbers hold clues to what lies ahead for the stock?
Hooker Furniture (HOFT) Earnings Expected to Grow: Should You Buy?
Hooker Furniture (HOFT) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.