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Harley-Davidson, Inc. (HOG)
$24.24-0.95 (-3.77%)
After Hours$24.23-0.01 (-0.04%)· Last close Jun 29
Harley-Davidson, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Harley-Davidson, Inc. in the Consumer Cyclical sector is trading at $24.24 with a market capitalization of $2.7B. Wall Street consensus targets $25.64 (11 analysts), implying a +5.8% move over the next 12 months. The stock is currently 22% below its 52-week high of $31.25, remaining 6.1% above its 200-day moving average. On fundamentals, Piotroski 8/9 indicates strong financial quality. The Whystock Score of 80/100 reflects bullish alignment across trend, valuation and analyst targets.
Ecosystem Influences
Sell-side targets imply +5.8% upside over 12 months
Long-term trend bullish (price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
Quarterly Financials
| Metric (USD) | Q1 2026 | Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 |
|---|---|---|---|---|---|
| Total Revenue | $1.17B↑ | $496.16M↓ | $1.34B↑ | $1.31B↓ | $1.33B |
| Gross Profit | $339.10M↑ | -$55.65M↓ | $466.14M↑ | $462.73M↓ | $469.49M |
| Operating Income | $23.49M↑ | -$361.06M↓ | $474.76M↑ | $112.44M↓ | $160.50M |
| Net Income | $24.77M↑ | -$279.30M↓ | $377.37M↑ | $107.57M↓ | $133.10M |
Peer Comparison
AMZNTSLAHD
Fundamentals
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Comp...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$2.65B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
13.05
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.28
Div Yield
Strong income play. Yield provides a meaningful total return floor.
3.04%
ROE
Average efficiency. Growth may require heavy reinvestment.
7.52%
Volume
Today's trading volume
2.18M
Recent News
Third Avenue Value Fund's Strategic Moves: Harley-Davidson Inc. Takes Center Stage
Exploring the Latest Investment Strategies of Third Avenue Value Fund (Trades, Portfolio)
Harley-Davidson (HOG): Buy, Sell, or Hold Post Q1 Earnings?
Harley-Davidson’s 19.5% return over the past six months has outpaced the S&P 500 by 11%, and its stock price has climbed to $24.78 per share. This was partly thanks to its solid quarterly results, and the run-up might have investors contemplating their next move.
What Supported the Third Avenue Value Fund’s Harley-Davidson (HOG) Addition?
Third Avenue Management, an investment management company based in New York City, released its “Third Avenue Value Fund” first-quarter 2026 investor letter. A copy of the letter can be downloaded here. The fund returned 7.28% in the first quarter compared to the MSCI World Index (Net) at -3.57%, and the MSCI World Value Index (Net) at […]
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