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Harley-Davidson, Inc. (HOG)
$27.18-1.12 (-3.96%)
Market ClosedLast close Sep 8
Harley-Davidson, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Harley-Davidson, Inc. in the Consumer Cyclical sector is trading at $27.18 with a market capitalization of $2.9B. Wall Street consensus targets $27.82 (11 analysts), implying a +2.3% move over the next 12 months. The stock is currently 13% below its 52-week high of $31.25, remaining 19.1% above its 200-day moving average. On fundamentals, Piotroski 8/9 indicates strong financial quality. The Whystock Score of 95/100 reflects bullish alignment across trend, valuation and analyst targets.
Ecosystem Influences
Sell-side consensus broadly in line with current price
Long-term trend bullish (price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
Quarterly Financials
| Metric (USD) | Q2 2026 | Q1 2026 | Q4 2025 | Q3 2025 | Q2 2025 |
|---|---|---|---|---|---|
| Total Revenue | $1.23B↑ | $1.17B↑ | $496.16M↓ | $1.34B↑ | $1.31B |
| Gross Profit | $390.56M↑ | $339.10M↑ | -$55.65M↓ | $466.14M↑ | $462.73M |
| Operating Income | $76.01M↑ | $23.49M↑ | -$361.06M↓ | $474.76M↑ | $112.44M |
| Net Income | $79.81M↑ | $24.77M↑ | -$279.30M↓ | $377.37M↑ | $107.57M |
Peer Comparison
AMZNTSLAHD
Fundamentals
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Comp...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$2.87B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
15.33
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.29
Div Yield
Strong income play. Yield provides a meaningful total return floor.
2.71%
ROE
Average efficiency. Growth may require heavy reinvestment.
6.54%
Volume
Today's trading volume
1.42M
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Harley Davidson (HOG) Rebound Puts Fair Value Back In Focus
The latest Zacks Domestic Auto industry update put Harley-Davidson (HOG) in focus after highlighting resilient demand, evolving EV trends, and the company’s efforts to align shipments, restructuring, and efficiency with current market conditions. The recent moves around Harley-Davidson sit against a share price of US$27.84. The 30-day share price return is 10.08% and the 90-day share price return is 15.14%, while the year-to-date share price return of 34.88% contrasts with a 1-year total...