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HOG
$25.53+0.11 (+0.43%)
Market ClosedLast close May 11
Harley-Davidson, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Harley-Davidson, Inc. in the Consumer Cyclical sector is trading at $25.53. The stock is currently 18% below its 52-week high of $31.25, remaining 9.7% above its 200-day moving average. Technical signals show neutral RSI of 56 and bullish MACD crossover, explaining why HOG maintains its current momentum and trend strength. The Whystock Score of 55/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 56) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$25.53
Potential Upside
132.4%
Whystock Fair Value$59.34
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus10 analysts
Hold
Mean target$23.95-6.2%
Range$12.00 – $32.00
Fundamentals
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Comp...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$2.62B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
8.41
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.29
Div Yield
Strong income play. Yield provides a meaningful total return floor.
317.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
7.73%
Volume
Today's trading volume
3.83M
Recent News
Harley-Davidson Q1 Earnings Call Highlights
Harley-Davidson (NYSE:HOG) reported higher first-quarter retail motorcycle sales but sharply lower earnings as the company absorbed tariff costs, restructuring expenses and the effects of a new capital-light model at Harley-Davidson Financial Services. The Milwaukee-based motorcycle maker also intr
BofA revises Harley-Davidson stock price after latest announcement
Harley-Davidson's new CEO wants to transform how people think about the iconic motorcycle brand, so the company is trying something different. This week, Harley announced a new strategy that focuses on lower-priced bikes, rather than relying on older, more affluent customers to buy its ...
Harley-Davidson’s Back To The Bricks Plan Targets Profitable Growth Reset
Harley-Davidson (NYSE:HOG) introduced its "Back to the Bricks" plan alongside first quarter earnings, outlining a wide-ranging reset of its business. The plan focuses on cost reductions, stronger dealer relationships, and new products aimed at younger and entry-level riders. Management highlighted ongoing margin and earnings pressures tied to tariffs and its financial services arm as key reasons for the shift. Harley-Davidson, known for heavyweight touring and cruiser motorcycles, is trying...
Is Harley-Davidson Stock a Buy After Robinson Value Initiated a New Position?
Harley-Davidson generates revenue from motorcycles, branded merchandise, and financial services for a global customer base.
Sector Update: Consumer Stocks Rise Late Afternoon
Consumer stocks rose late Tuesday afternoon with the State Street Consumer Staples Select Sector SPD