PLNT

$74.34-1.70 (-2.24%)

Market ClosedAs of Mar 20, 8:00 PM UTC

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand.

Historical Price

Price (Line)
50-Day SMA
200-Day SMA
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Peer Comparison

AMZNTSLAHD

Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$74.34
Potential Downside
64.2%
Whystock Fair Value$26.65
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorConsumer Cyclical
IndustryLeisure

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Clubs, and Equipment. The company is involved in fra...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$6.19B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
28.37
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.30
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROIC
Average efficiency. Growth may require heavy reinvestment.
-39.14%
Quick Ratio
Pristine liquidity. Sufficient cash to cover all near-term obligations.
2.08

Recent News

Yahoo Finance Video
Mar 20, 2026

How malls are shifting focus from shopping to experiences

Yahoo Finance Senior Reporters Brooke DiPalma and Ines Ferré speak with Market Domination host Josh Lipton about a shift in retail preferences from goods to experiences.

BEARISH
Negative press. News cycle fixated on risk factors or misses.
StockStory
Mar 17, 2026

3 Reasons to Avoid PLNT and 1 Stock to Buy Instead

Shareholders of Planet Fitness would probably like to forget the past six months even happened. The stock dropped 23.7% and now trades at $75.29. This may have investors wondering how to approach the situation.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Simply Wall St.
Mar 17, 2026

What Planet Fitness (PLNT)'s Leadership Shake-Up Means For Shareholders

Planet Fitness recently strengthened its leadership team by appointing Levi Strauss & Co. Chief Financial and Growth Officer Harmit Singh to its Board and bringing back former CFO Tom Fitzgerald as Interim CFO following the departure of Jay Stasz. These moves add decades of financial and franchise experience at a time when Planet Fitness is balancing growth, club economics, and support for franchisees. Next, we’ll explore how adding Harmit Singh’s capital allocation and expansion...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Yahoo Finance
Mar 17, 2026

Why this gym industry titan doesn't see gyms vanishing as more people adopt GLP-1 medication

Gyms aren't going anywhere, says this industry veteran.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
CFO.com
Mar 13, 2026

CFOs On the Move: Week ending March 13

Nissan promotes an insider to CFO, Peloton’s chief accounting officer steps in as interim CFO and Planet Fitness appoints its former finance chief as interim CFO.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.