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Purple Innovation, Inc. (PRPL)
$3.80-0.01 (-0.26%)
Market ClosedLast close Sep 8
Purple Innovation, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Purple Innovation, Inc. in the Consumer Cyclical sector is trading at $3.80 with a market capitalization of $17M. Wall Street consensus targets $25.00 (1 analysts), implying a +557.9% move over the next 12 months. The stock is currently near its 52-week low of $3.71, remaining 72.0% below its 200-day moving average. On fundamentals, Piotroski 5/9 shows mixed financial quality, Altman Z in the distress zone. Risk note: RSI 5 is oversold, raising the odds of a near-term bounce; MACD remains below its signal line. The Whystock Score of 50/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Sell-side targets imply +557.9% upside over 12 months
Long-term trend bearish (price vs 200-day SMA)
Oversold momentum (RSI 5) — potential for technical mean-reversion
Quarterly Financials
| Metric (USD) | Q2 2026 | Q1 2026 | Q4 2025 | Q3 2025 | Q2 2025 |
|---|---|---|---|---|---|
| Total Revenue | $98.27M↑ | $95.73M↓ | $140.69M↑ | $118.77M↑ | $105.10M |
| Gross Profit | $44.41M↑ | $35.20M↓ | $58.98M↑ | $50.85M↑ | $42.51M |
| Operating Income | -$4.25M↑ | -$16.84M↓ | -$2.19M↑ | -$6.84M↑ | -$10.10M |
| Net Income | -$3.23M↑ | -$30.54M↓ | -$3.21M↑ | -$11.72M↑ | -$17.34M |
Peer Comparison
AMZNTSLAHD
Fundamentals
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as bla...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$16.57M
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
-
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.40
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
76.38%
Volume
Today's trading volume
10,711
Recent News
3 Reasons to Sell PRPL and 1 Stock to Buy Instead
Purple’s stock price has taken a beating over the past six months, shedding 77.3% of its value and falling to $3.75 per share. This may have investors wondering how to approach the situation.
3 Consumer Stocks We Keep Off Our Radar
The performance of consumer discretionary businesses is closely linked to economic cycles. Unfortunately, the industry’s recent performance suggests demand may be slowing as discretionary stocks’ 6.3% return over the past six months has trailed the S&P 500 by 6.4 percentage points.
Purple (PRPL) Q2 2026 Earnings Call Transcript
Showroom sales surged 16.6% as direct-to-consumer expansion offset wholesale weakness.
3 of Wall Street’s Favorite Stocks We Think Twice About
Wall Street has set ambitious price targets for the stocks in this article. While this suggests attractive upside potential, it’s important to remain skeptical because analysts face institutional pressures that can sometimes lead to overly optimistic forecasts.
Why Purple (PRPL) Stock Is Trading Lower Today
Shares of bedding and comfort retailer Purple (NASDAQ:PRPL) fell 24.6% in the afternoon session after the company reported second-quarter revenue that missed Wall Street's expectations, even as it provided a stable sales forecast for the full year. The bedding company's revenue for the quarter declined 6.5% year-over-year to $98.27 million, falling short of analysts' projections. While this top-line weakness seemed to disappoint investors, the company's results included some bright spots. Adjust