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RCKY
$39.06+1.10 (+2.90%)
Market OpenUpdated 3:35 PM EDT
Rocky Brands, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Rocky Brands, Inc. in the Consumer Cyclical sector is trading at $39.06. Wall Street consensus targets $53.00 (1 analysts), implying a +35.7% move over the next 12 months. The stock is currently 20% below its 52-week high of $48.70, remaining 16.5% above its 200-day moving average. On fundamentals, Piotroski 7/9 indicates strong financial quality. The Whystock Score of 100/100 reflects bullish alignment across trend, valuation and analyst targets.
Ecosystem Influences
Sell-side targets imply +35.7% upside over 12 months
Long-term trend bullish (price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Anchored to each ticker's own 5-year median trailing P/E, tilted by current ROE and growth. Fair P/E = own median P/E + (ROE × 10) + (max(revenue growth, earnings growth) × 15), capped at ±30% around the historical anchor. Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. Premium compounders like COST/MSFT are judged against their own multi-year norm rather than a sector median. Falls back to the sector-anchored formula (Tech ≈ 28, Comm Services ≈ 24, Utilities ≈ 18, Financials ≈ 14, etc.) for recent IPOs and tickers with insufficient history (< 24 monthly samples). Result is a normalised multiple gauge — not a price target.
Current Price$39.06
Potential Downside
0%
Whystock Fair Value$39.06
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Fundamentals
Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
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P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
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Beta
High-beta play. Expect amplified moves vs. the broad market.
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Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
1.23%
ROE
Average efficiency. Growth may require heavy reinvestment.
7.36%
Volume
Today's trading volume
28,009
Recent News
Rocky Brands Owed $1.1 Million in West Marine Bankruptcy
Boat retailer West Marine sells boots under the brand Xtratuf, owned by Rocky Brands, and Sperry and Helly Hansen boat and deck shoes, among others.
Undiscovered Gems in the US Market for May 2026
Over the last 7 days, the United States market has experienced a slight decline of 1.0%, yet it remains robust with a 23% increase over the past year and an anticipated annual earnings growth of 17%. In this dynamic environment, identifying stocks that are not only resilient but also poised for growth can be key to uncovering hidden opportunities in the market.
Rocky Brands Inc (RCKY) Q1 2026 Earnings Call Highlights: Strong Sales Growth Amid Tariff Challenges
Rocky Brands Inc (RCKY) reports a 9% increase in sales, driven by robust retail and wholesale performance, despite facing margin pressures from tariffs.
Rocky Brands Q1 Earnings Call Highlights
Rocky Brands (NASDAQ:RCKY) reported first-quarter 2026 results that management said extended the sales momentum seen in the back half of last year, with growth across several of its footwear brands and continued strength in direct-to-consumer channels. The company also reiterated its full-year 2026
Rocky Brands (RCKY) Q4 2025 Earnings Transcript
Jason Brooks: Thank you, Brendon. With me on today's call is Tom Robertson, our Chief Operating and Chief Financial Officer. Net sales increased 9%, marking an excellent finish to what has been a very good year for the Rocky Brands, especially considering the industry headwinds we've navigated from the higher tariffs and deteriorating consumer sentiment.