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ROL
$52.88-0.77 (-1.43%)
Pre-Market$53.12+0.24 (+0.45%)· Last close May 11
Rollins, Inc., through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Rollins, Inc. in the Consumer Cyclical sector is trading at $52.88. The stock is currently near its 52-week low of $52.32, remaining 8.3% below its 200-day moving average. Technical signals show neutral RSI of 39 and bearish MACD signal, explaining why ROL maintains its current current market pressure. The Whystock Score of 60/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 39) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$52.88
Potential Downside
52%
Whystock Fair Value$25.41
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus16 analysts
Buy
Mean target$64.25+21.5%
Range$50.00 – $72.00
Fundamentals
Rollins, Inc., through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties p...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$27.47B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
52.28
Beta
Defensive asset. Lower volatility than the S&P 500.
0.84
Div Yield
Strong income play. Yield provides a meaningful total return floor.
132.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
35.60%
Volume
Today's trading volume
2.24M
Recent News
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Orkin Mosquito List Puts Public Health Focus On Rollins Valuation Story
Orkin, a subsidiary of Rollins (NYSE:ROL), released its 2026 Mosquito Cities List, spotlighting shifting mosquito activity across major U.S. cities. The company also expanded its public health partnership with the American Red Cross, extending outreach around mosquito awareness and prevention. For you as an investor, this update sits at the intersection of public health and pest control services, where Rollins has built its business through brands like Orkin. The new Mosquito Cities List...
Innovations & Strategic Buyouts Aid Rollins Amid Integration Risk
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