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SON
$51.29-0.27 (-0.52%)
Market OpenUpdated 3:45 PM EDT
Sonoco Products Company, together with its subsidiaries, designs, develops, manufactures, and sells various engineered and sustainable packaging products in the United States, Europe, Canada, the Asia Pacific, and internationally.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Sonoco Products Company in the Consumer Cyclical sector is trading at $51.28. The stock is currently 12% below its 52-week high of $58.44, remaining 11.1% above its 200-day moving average. Technical signals show neutral RSI of 37 and bullish MACD crossover, explaining why SON maintains its current momentum and trend strength. The Whystock Score of 65/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 37) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$51.29
Potential Upside
159.7%
Whystock Fair Value$133.18
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus9 analysts
Buy
Mean target$60.89+18.7%
Range$54.00 – $65.00
Fundamentals
Sonoco Products Company, together with its subsidiaries, designs, develops, manufactures, and sells various engineered and sustainable packaging products in the United States, Europe, Canada, the Asia Pacific, and internationally. The company operate...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$4.89B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
8.12
Beta
Defensive asset. Lower volatility than the S&P 500.
0.49
Div Yield
Strong income play. Yield provides a meaningful total return floor.
448.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
15.38%
Volume
Today's trading volume
595,415
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