ULTA

$516.11

Market ClosedAs of Mar 23, 8:00 PM UTC

Ulta Beauty, Inc.

Historical Price

Price (Line)
50-Day SMA
200-Day SMA
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Peer Comparison

AMZNTSLAHD

Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$516.11
Potential Upside
34.4%
Whystock Fair Value$693.57
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorConsumer Cyclical
IndustrySpecialty Retail

Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$23.14B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
20.12
Beta
Defensive asset. Lower volatility than the S&P 500.
0.85
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROIC
Elite ROE. Management converts capital into profit efficiently.
45.20%
Quick Ratio
Tight liquidity. Monitor cash flow carefully against debt.
0.25

Recent News

TheStreet
Mar 19, 2026

Ulta Beauty makes bold move to reach shoppers as habits shift

Ulta Beauty is navigating a competitive retail landscape as shoppers ramp up spending on beauty and wellness, despite economic pressures. As the beauty retailer benefits from strong demand, it is leveraging a bold new partnership with a growing rival to stay ahead, as it grows concerned about ...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
StockStory
Mar 19, 2026

Ulta’s Q4 Earnings Call: Our Top 5 Analyst Questions

Ulta’s fourth quarter results were met with a significant negative market reaction, despite revenue surpassing Wall Street expectations. Management pointed to successful holiday promotions, omnichannel execution, and continued market share gains as key drivers of sales growth. CEO Kecia Steelman emphasized that “holiday served as a culmination of our efforts to advance the business,” with notable strength in fragrance and hair care categories. However, profitability was pressured by increased gu

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Simply Wall St.
Mar 18, 2026

Ulta Beauty (ULTA) Valuation Check After Volatile Share Price And 1 Year Rally

Ulta Beauty stock performance snapshot Ulta Beauty (ULTA) has caught investor attention after a mixed recent run, with the share price showing a 1 day gain of 1.2% but declines over the past week, month, and past 3 months. Against that choppy backdrop, the stock still shows a 1 year total return of 52.1%, alongside revenue of US$12.39b and net income of US$1.15b, highlighting the scale of the specialty beauty retailer. See our latest analysis for Ulta Beauty. For context, Ulta Beauty's recent...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Barchart
Mar 17, 2026

Ulta Beauty Stock: Is ULTA Underperforming the Consumer Discretionary Sector?

While Ulta Beauty has underperformed its sector peers recently, analysts remain moderately optimistic about the stock’s prospects.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Motley Fool
Mar 16, 2026

Ulta Stock: Down 24% in Just 1 Month, Is This a Buying Opportunity?

The beauty retailer delivered strong fourth-quarter sales, but a cautious outlook and shrinking margins have shifted the market's perspective.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.