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ADS.DE
€138.75+2.15 (+1.58%)
Market OpenUpdated 8:14 AM EDT
adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally.
Historical Price
Price (Line)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
adidas AG in the Consumer Cyclical sector is trading at €137.70. The stock is currently near its 52-week low of €129.95, remaining 16.0% below its 200-day moving average. Technical signals show neutral RSI of 62 and bullish MACD crossover, explaining why ADS.DE maintains its current current market pressure. The Whystock Score of 35/100 signals elevated caution as indicators diverge.
Ecosystem Influences
Neutral momentum (RSI 62) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price€138.75
Potential Upside
22%
Whystock Fair Value€169.33
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus28 analysts
Buy
Mean target€196.77+41.8%
Range€140.00 – €268.00
Fundamentals
adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers ...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
€24.49B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
18.51
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.20
Div Yield
Strong income play. Yield provides a meaningful total return floor.
198.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
22.96%
Volume
Today's trading volume
119,049
Recent News
Q2 catalyst: Will World Cup innovation deliver the rebound Nike and Adidas need?
Investing.com -- As the 2026 World Cup approaches, retail giants Nike (NYSE:NKE) and Adidas (OTC:ADDYY) are ramping up their offensive, aiming to capitalize on a tournament expected to inject significant energy into the global sportswear category.
Is Adidas (XTRA:ADS) Starting To Look Attractive Again After Recent Share Price Slide
If you are wondering whether adidas at €137.05 is starting to look interesting again, the key question is whether the current price matches what the business may be worth on a fundamental basis. Over the past year, the share price has returned -36.3%, with a -18.1% return year to date, a 3.3% gain over 30 days, and a -6.4% move over the last week. Together, these figures suggest that sentiment around the stock has been shifting over different time frames. Recent coverage has focused on how...
Klarna resell sees 75% rise as users earn ‘real money’
Klarna has reported a notable increase in the use of its in-app resell feature, with user listings growing by up to 75% during the past 13 months.
Is Nike’s Next Focus an Expanded Presence in Team Sports?
Professional team sponsorships in soccer and lacrosse will help Nike expand and build out its presence in other sports categories separate from its rejuvenation of Nike Running.
ASOS H1 Earnings Call Highlights
ASOS (LON:ASC) executives said the online fashion retailer’s multi-year turnaround is showing tangible results in the first half of fiscal 2026, with profitability and gross margin improving as the company pivots from a promotion-heavy model toward a “newness” and full-price-led approach. Management