Loading stock data…
BEI.DE
€72.52+0.38 (+0.53%)
Market OpenUpdated 8:17 AM EDT
Beiersdorf Aktiengesellschaft, together with its subsidiaries, manufactures and distributes consumer goods in Europe, the United States, Africa, Asia, and Australia.
Historical Price
Price (Line)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Beiersdorf Aktiengesellschaft in the Consumer Defensive sector is trading at €72.52. The stock is currently near its 52-week low of €71.10, remaining 21.3% below its 200-day moving average. Technical signals show neutral RSI of 50 and bullish MACD crossover, explaining why BEI.DE maintains its current current market pressure. The Whystock Score of 35/100 signals elevated caution as indicators diverge.
Ecosystem Influences
Neutral momentum (RSI 50) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
Loading Financials...
Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price€72.52
Potential Upside
16.1%
Whystock Fair Value€84.20
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus20 analysts
Buy
Mean target€92.45+27.5%
Range€68.00 – €170.00
Fundamentals
Beiersdorf Aktiengesellschaft, together with its subsidiaries, manufactures and distributes consumer goods in Europe, the United States, Africa, Asia, and Australia. The company operates through two segments: Consumer Business and Tesa Business. The ...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
€16.18B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
17.43
Beta
Defensive asset. Lower volatility than the S&P 500.
0.56
Div Yield
Strong income play. Yield provides a meaningful total return floor.
134.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
11.16%
Volume
Today's trading volume
71,714
Recent News
Beiersdorf AGM: NIVEA Reset, €750M Buyback Unveiled as 2026 Outlook Turns Cautious
Beiersdorf Aktiengesellschaft (ETR:BEI) executives used the company’s 2026 annual general meeting to outline a strategic reset for its core NIVEA brand, defend capital allocation priorities including a new share buyback program, and highlight innovation initiatives ranging from pigmentation treatmen
Beiersdorf AG (BDRFF) Q1 2026 Earnings Call Highlights: Navigating Sales Declines and Strategic ...
Despite a challenging quarter with overall sales declines, Beiersdorf AG (BDRFF) remains optimistic about future growth driven by strong performance in its Derma segment and strategic initiatives.
Beiersdorf Aktiengesellschaft Q1 Earnings Call Highlights
Beiersdorf Aktiengesellschaft (ETR:BEI) reported a challenging start to 2026 but said results were broadly in line with expectations, supported by continued strength in its Derma business and improving sell-out trends despite weak first-quarter net sales. On the company’s Q1 2026 conference call, C
Beiersdorf Confirms Outlook After Challenging Start to the Year
The Nivea-maker maintained its guidance for the current year after posting a decrease in first-quarter sales.
Beiersdorf Aktiengesellschaft (ETR:BEI) Passed Our Checks, And It's About To Pay A €1.00 Dividend
Regular readers will know that we love our dividends at Simply Wall St, which is why it's exciting to see Beiersdorf...