BKNG

$4442.33

Pre-MarketAs of Mar 17, 8:00 PM UTC

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally.

Historical Price

Price (Line)
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Peer Comparison

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Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$4442.33
Potential Downside
32.9%
Whystock Fair Value$2982.60
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorConsumer Cyclical
IndustryTravel Services

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Bookin...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$143.19B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
26.81
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.23
Div Yield
Strong income play. Yield provides a meaningful total return floor.
88.00%
ROIC
Average efficiency. Growth may require heavy reinvestment.
-
Quick Ratio
Pristine liquidity. Sufficient cash to cover all near-term obligations.
1.26

Recent News

Simply Wall St.
Mar 17, 2026

A Look At Booking Holdings (BKNG) Valuation After Earnings Strength Stock Split And Dividend Increase

Booking Holdings (BKNG) is back in focus after a cluster of events, including strong Q4 2025 earnings, a planned 25 for 1 stock split, a higher dividend, and fresh analyst upgrades. See our latest analysis for Booking Holdings. Despite the recent Q4 2025 results, stock split announcement, higher dividend, and easing AI concerns, Booking Holdings’ 90 day share price return of 21.04% and 1 year total shareholder return decline of 5.2% suggest momentum has cooled after strong multi year gains...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Simply Wall St.
Mar 17, 2026

Booking Holdings India Corporate Push Highlights Valuation Gap And B2B Ambitions

Booking.com, part of Booking Holdings (NasdaqGS:BKNG), has entered a major partnership with Thomas Cook India and SOTC Travel to serve Indian corporate clients. The collaboration focuses on accommodation solutions for business travelers in India, including enterprise tools, GST compliant invoicing, and curated content for key cities. The program introduces booking and support features tailored to Indian corporate finance and travel teams, including property issued invoices aligned with local...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Zacks
Mar 16, 2026

BKNG Stock Plunges 21% in 6 Months: Should You Buy, Sell or Hold?

Booking Holdings faces macro headwinds and a premium valuation, but its global travel platform and AI-driven tools reinforce long-term prospects.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Insider Monkey
Mar 15, 2026

Why Booking Holdings Inc. (BKNG) is One of the Most Undervalued Hotel Stocks to Invest In Now

Booking Holdings Inc. (NASDAQ:BKNG) is one of the most undervalued hotel stocks to invest in now. Bernstein cut the price target on Booking Holdings Inc. (NASDAQ:BKNG) to $4,698 from $5,407 on March 11, reiterating a Market Perform rating on the shares and telling investors that, financially, fiscal Q4 marked a strong finish to 2025 for […]

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Investing.com
Mar 14, 2026

Booking, Expedia face margin pressure from AI agents, Bernstein says

Investing.com – The online travel agency (OTA) sector is facing a "paradigm shift" that could prove more disruptive than the entry of Google a decade ago, according to a report from Bernstein. Analysts warn that while large platforms like Booking Holdings Inc (NASDAQ:BKNG) and Expedia Inc (NASDAQ:EXPE) successfully navigated previous challenges, the rise of generative AI threatens to compress margins and erode the "supply moat" that has long protected these industry giants.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.