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BKNG
$171.74+4.11 (+2.45%)
Market OpenUpdated 10:03 AM EDT
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Booking Holdings Inc. in the Consumer Cyclical sector is trading at $167.63. The stock is currently 28% below its 52-week high of $233.58, remaining 15.8% below its 200-day moving average. Technical signals show neutral RSI of 31 and bearish MACD signal, explaining why BKNG maintains its current current market pressure. The Whystock Score of 70/100 reflects a high-conviction bullish alignment.
Ecosystem Influences
Oversold momentum (RSI 31) — potential for technical mean-reversion
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$171.74
Potential Downside
97.3%
Whystock Fair Value$4.71
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus35 analysts
Buy
Mean target$224.41+30.7%
Range$175.00 – $298.00
Fundamentals
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Bookin...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$142.05B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
27.10
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.20
Div Yield
Strong income play. Yield provides a meaningful total return floor.
88.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
-86.29%
Volume
Today's trading volume
1.46M
Recent News
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Booking CFO Flags Middle East Travel Hit, Touts Strong Demand and New AI, Fintech Investments
Booking (NASDAQ:BKNG) Chief Financial Officer Ewout Steenbergen told attendees at a Barclays conference that the company is navigating near-term disruption from conflict in the Middle East while seeing “really strong” underlying demand trends across other regions and continuing to invest in artifici
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Is Booking Holdings (BKNG) Attractive After Recent Share Pullback And Travel Demand Headlines
If you are wondering whether Booking Holdings at around US$169.63 is starting to look mispriced, the recent share performance gives you a few useful clues to work with. The stock is down about 5.9% over the last week and 20.3% year to date, while still showing a 68.1% return over three years and 85.6% over five years. Recent headlines have focused on travel demand trends, regulatory discussions, and competition across online booking platforms, giving investors more information to weigh...
Is Booking Holdings Inc. (BKNG) A Good Stock To Buy Now?
Is BKNG a good stock to buy? We came across a bullish thesis on Booking Holdings Inc. on Sunrise Capital’s Substack. In this article, we will summarize the bulls’ thesis on BKNG. Booking Holdings Inc.’s share was trading at $190.86 as of April 21st. BKNG’s trailing and forward P/E were 29.00 and 17.92 respectively according to Yahoo […]