Loading stock data…
BKNG
$169.63+1.27 (+0.75%)
Market ClosedLast close May 1
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Booking Holdings Inc. in the Consumer Cyclical sector is trading at $169.63. The stock is currently 27% below its 52-week high of $233.58, remaining 15.1% below its 200-day moving average. Technical signals show neutral RSI of 42 and bearish MACD signal, explaining why BKNG maintains its current current market pressure. The Whystock Score of 60/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 42) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
Loading Financials...
Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$169.63
Potential Downside
97.3%
Whystock Fair Value$4.65
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus35 analysts
Buy
Mean target$224.66+32.4%
Range$175.00 – $298.00
Fundamentals
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Bookin...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$142.05B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
27.10
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.20
Div Yield
Strong income play. Yield provides a meaningful total return floor.
88.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
-86.29%
Volume
Today's trading volume
5.44M
Recent News
The Zacks Analyst Blog Highlights Visa, Booking, Seagate Technology, Kingsway Financial and Stran
Visa faces margin pressure and rising costs despite steady payment growth, while Seagate rides AI-driven demand and Booking navigates mixed trends.
1 Reason I'd Buy Booking Holdings Stock and Never Sell
Booking stock just underwent a 25-for-1 stock split.
Top Analyst Reports for Visa, Booking & Seagate
Visa faces margin pressure and risks, Booking battles slowing growth, while Seagate rides AI demand analysts unpack diverging outlooks.
Travel Is Struggling, But Unusual Options Activity Shows Someone Just Bet Big on Booking Holdings Stock
Booking Holdings saw significant unusual option activity yesterday, including 31,000 July 17 $160 calls traded. Despite global travel headwinds, this multi-leg institutional position suggests a strategic, bullish bet on the company’s resilience. Here’s why it’s a winning move.
Booking Holdings AI Push And Buybacks Meet Mixed Valuation Signals
Booking Holdings launched KAYAK's Ask AI conversational trip planner alongside its Q1 results. The company is rolling out generative AI tools more widely across its platforms as part of its Connected Trip vision. Booking Holdings reported strong Q1 performance and executed record share buybacks. For investors watching NasdaqGS:BKNG, this update comes with the stock trading at about $173.98 and a mixed return profile. Shares are up 5.6% over the past month and 67.4% over 3 years, while year...