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CHH
$100.70+1.62 (+1.64%)
Market ClosedLast close May 1
Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor in the United States and internationally.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Choice Hotels International, Inc. in the Consumer Cyclical sector is trading at $100.70. The stock is currently 26% below its 52-week high of $136.45, remaining 4.9% below its 200-day moving average. Technical signals show neutral RSI of 31 and bearish MACD signal, explaining why CHH maintains its current current market pressure. The Whystock Score of 40/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Oversold momentum (RSI 31) — potential for technical mean-reversion
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$100.70
Potential Upside
249.7%
Whystock Fair Value$352.14
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus15 analysts
Hold
Mean target$114.33+13.5%
Range$87.00 – $132.00
Fundamentals
Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor in the United States and internationally. It operates through Hotel Franchising & Management and Corporate & Other segments. The company franchises lodg...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$5.43B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
14.86
Beta
Defensive asset. Lower volatility than the S&P 500.
0.75
Div Yield
Strong income play. Yield provides a meaningful total return floor.
98.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
169.83%
Volume
Today's trading volume
980,631
Recent News
CHH Q1 Deep Dive: Revenue Beat Overshadowed by Margin Compression and Guidance Reaffirmation
Hotel franchisor Choice Hotels (NYSE:CHH) beat Wall Street’s revenue expectations in Q1 CY2026, with sales up 2.3% year on year to $340.6 million. Its non-GAAP profit of $1.07 per share was 18.8% below analysts’ consensus estimates.
Choice Hotels reports Q1 development gains buoyed by conversions
CEO Patrick Pacious highlighted increasing demand for the brand’s extended stay category, which remained a key growth driver in the first quarter of 2026.
Choice Hotels International Q1 Earnings Call Highlights
Choice Hotels International (NYSE:CHH) executives said first-quarter 2026 results were in line with internal expectations and pointed to what they described as an “inflection point” in underlying trends toward improving rooms growth, better RevPAR, and lower capital intensity as the company moves be
Choice Hotels International, Inc. Q1 2026 Earnings Call Summary
Moby summary of Choice Hotels International, Inc.'s Q1 2026 earnings call
Choice Hotels (CHH) Q1 2026 Earnings Transcript
The work we have done over the past several years has now positioned us as a more accretive, asset-light growth model with significantly lower capital intensity and stronger unit economics, which is reflected in the continued expansion in our average royalty rate. Taken together, this supports more consistent earnings growth and increasing returns to shareholders. At Choice Hotels International, Inc., our strategy is built on a straightforward, repeatable model.