CHH

$98.92

Pre-MarketAs of Mar 17, 8:00 PM UTC

Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor in the United States and internationally.

Historical Price

Price (Line)
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Peer Comparison

AMZNTSLAHD

Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$98.92
Potential Upside
913%
Whystock Fair Value$1002.05
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorConsumer Cyclical
IndustryLodging

Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor in the United States and internationally. It operates through Hotel Franchising & Management and Corporate & Other segments. The company franchises lodg...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$4.58B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
12.52
Beta
Defensive asset. Lower volatility than the S&P 500.
0.77
Div Yield
Strong income play. Yield provides a meaningful total return floor.
116.00%
ROIC
Elite ROE. Management converts capital into profit efficiently.
544.21%
Quick Ratio
Tight liquidity. Monitor cash flow carefully against debt.
0.57

Recent News

Barrons.com
Mar 18, 2026

This Small-Cap Value Fund Is Crushing Its Peers. What It’s Buying Now.

Investors have plenty to be worried about lately: escalating Middle East conflicts, inflation, and a weakening job market, not to mention that U.S. stock markets are still concentrated and expensive. Bill and Will Nasgovitz, father and son co-managers of the $955 million fund, a small-cap value fund, acknowledge there’s plenty of fear—but also opportunities. Recently, Heartland Value used the market volatility in the financial sector induced by the joint U.S.-Israel conflict with Iran to buy shares in the Wisconsin-based Associated Banc-Corp. which has $55 billion in assets and a market cap of $4 billion.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
StockStory
Mar 17, 2026

3 Consumer Stocks That Fall Short

Most consumer discretionary businesses succeed or fail based on the broader economy. Over the past six months, it seems like demand trends are working against their favor as the industry has tumbled by 9.6%. This drawdown was particularly disheartening since the S&P 500 stood firm.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Zacks
Mar 17, 2026

Choice Hotels Expands as Ascend Brand Crosses 500 Properties Worldwide

CHH's Ascend Collection surpasses 500 properties worldwide, as new openings and a strong pipeline drive growth in the upscale segment.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
StockStory
Mar 16, 2026

Choice Hotels, Wyndham, Newmark, Sphere Entertainment, and United Airlines Stocks Trade Up, What You Need To Know

A number of stocks jumped in the afternoon session after the price of oil fell and concerns eased regarding potential supply chain disruptions from the conflict in Iran. A barrel of benchmark U.S. crude dropped 4% to $94.75, alleviating some economic pressure. This, combined with abating fears over a prolonged closure of the Strait of Hormuz, helped fuel a broad market rally. The S&P 500 jumped 1.2%, putting it on track for its best day in five weeks, while the Dow Jones Industrial Average and t

NEUTRAL
Neutral flow. Standard news cycle with no clear sentiment tilt.
Insider Monkey
Mar 15, 2026

Morgan Stanley Cuts PT on Choice Hotels International (CHH) to $83 From $91 – Here’s Why

Choice Hotels International, Inc. (NYSE:CHH) is one of the most undervalued hotel stocks to invest in now. On March 10, Morgan Stanley cut the price target on Choice Hotels International, Inc. (NYSE:CHH) to $83 from $91 and maintained an Underweight rating on the shares. The firm told investors in a research note on the group […]

BEARISH
Negative press. News cycle fixated on risk factors or misses.