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DG
$114.43-1.45 (-1.25%)
Market ClosedLast close May 1
Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Dollar General Corporation in the Consumer Defensive sector is trading at $114.43. The stock is currently 28% below its 52-week high of $158.23, remaining 4.8% below its 200-day moving average. Technical signals show neutral RSI of 40 and bearish MACD signal, explaining why DG maintains its current current market pressure. The Whystock Score of 50/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 40) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$114.43
Potential Upside
21%
Whystock Fair Value$138.41
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus28 analysts
Buy
Mean target$147.32+28.7%
Range$111.00 – $175.00
Fundamentals
Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States. It offers consumable products, including paper towels, bath tissues, paper dinnerware, trash ...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$26.88B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
17.82
Beta
Defensive asset. Lower volatility than the S&P 500.
0.34
Div Yield
Strong income play. Yield provides a meaningful total return floor.
192.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
17.77%
Volume
Today's trading volume
1.65M
Recent News
Assessing Dollar General (DG) Valuation After Recent Share Price Weakness
Recent share performance and current snapshot Dollar General (DG) has moved back into focus for investors after a period of mixed share performance, with the stock showing a 1.5% gain over the past day but weaker returns over the past month and past 3 months. See our latest analysis for Dollar General. That short term weakness, with a 7 day share price return of 5.1% decline and 90 day share price return of 19.2% decline, sits alongside a 1 year total shareholder return of 30.6%. This...
Dollar General (DG) Rises Higher Than Market: Key Facts
Dollar General (DG) closed the most recent trading day at $115.88, moving +1.53% from the previous trading session.
Costco vs. Dollar General: Which Discount Retailer Holds More Promise?
Costco looks more promising than Dollar General as membership fees jump, Kirkland expands, digital sales grow, and 28 new warehouses are planned for fiscal 2026.
Ollie's Bargain 1300 Store Goal: How Realistic Is the Long-Term Path?
OLLI aims for 1,300+ stores, nearly doubling from 645. Record 86 openings in fiscal 2025 and a 75-store 2026 plan test the pace.
Can Reynolds’ New Decorative Foils and Scented Trash Bags Redefine Its Brand Story and Pricing Power (REYN)?
In mid-April 2026, Reynolds Consumer Products expanded its portfolio with the launch of Reynolds Wrap Hearts Fun Foil and new Hefty Ultra Strong Fabuloso Peach trash bags, both now available nationwide through major retailers including Walmart, Target, Amazon, Dollar General, and select grocery chains. By pairing decorative foil with color- and scent-focused trash bags, Reynolds is pushing further into emotionally resonant, design-led household products that aim to differentiate its brands...