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DGE.L
LSE1,462pGBX-6.80p (-0.46%)
Market OpenUpdated 7:56 AM EDT
Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa.
Historical Price
Price (Line)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Diageo plc in the Consumer Defensive sector is trading at 1,462p. The stock is currently near its 52-week low of 1,350p, remaining 15.6% below its 200-day moving average. Technical signals show neutral RSI of 65 and bullish MACD crossover, explaining why DGE.L maintains its current current market pressure. The Whystock Score of 35/100 signals elevated caution as indicators diverge.
Ecosystem Influences
Neutral momentum (RSI 65) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price1,462p
Potential Upside
17.9%
Whystock Fair Value1,724p
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus22 analysts
Buy
Mean target1,936p+32.4%
Range1,456p – 2,404p
Fundamentals
Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, li...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$33.11B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
18.61
Beta
Defensive asset. Lower volatility than the S&P 500.
0.30
Div Yield
Strong income play. Yield provides a meaningful total return floor.
410.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
19.72%
Volume
Today's trading volume
531,815
Recent News
Is Diageo (LSE:DGE) Now Attractive After A 26% One Year Share Price Slump
If you are wondering whether Diageo's current share price still reflects the quality of its brands, the key question is what you are really paying for each pound of cash flow and earnings. The stock last closed at £14.69, with returns of 4.7% over 30 days but a 26.1% decline over 1 year and a 55.3% decline over 3 years. This can change how the market prices both risk and recovery potential. Recent headlines around Diageo have focused on the robustness of its global spirits portfolio and how...
Why Warren Buffett’s Highest-Yielding Berkshire Hathaway Stocks Are Contrarian Gold
Warren Buffett stepped down as CEO of Berkshire Hathaway (NYSE: BRK-B) on December 31, 2025, after six decades leading the conglomerate he transformed from a struggling textile mill into a $1 trillion empire. The “Oracle of Omaha” left his successor, Greg Abel, with a very concentrated portfolio: more than 65% of Berkshire’s $381 billion portfolio ... Why Warren Buffett’s Highest-Yielding Berkshire Hathaway Stocks Are Contrarian Gold
Here’s Why Vulcan Value Partners Sold Diageo plc (DEO)
Investment management company Vulcan Value Partners recently released its first-quarter 2026 investor letter. A copy of the letter can be downloaded here. The firm focuses on improving long-term returns and lowering risk, rather than short-term results. In the quarter, the Large Cap Composite (Net) returned -14.1%, the Small Cap Composite (Net) returned -6.8%, the Focus Composite (Net) returned […]
Assessing Diageo (LSE:DGE) Valuation As Mixed Share Price Momentum Draws Investor Attention
Why Diageo (LSE:DGE) is on investors’ radar today Diageo (LSE:DGE) has been drawing attention after a period where the share price shows mixed short term moves and weaker longer term returns. This has prompted investors to reassess how current fundamentals line up with today’s valuation. See our latest analysis for Diageo. At around £14.73, Diageo’s recent 7 day share price return of 1.77% contrasts with a weaker 90 day share price return of 11.05% and a 1 year total shareholder return of...
DEO- New CEO, Turnaround Plan Make this an Attractive Value Stock
Diageo Plc’s (DEO) 1H FY2026 earnings report was a textbook “kitchen sink” quarter, the kind you tend to see whenever a brand-new CEO steps into a turnaround situation. The idea is simple: Take all your medicine at once by releasing every piece of bad news so that everything moving forward becomes GOOD NEWS, observes Tom Hayes, editor of HedgeFundTips.