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FLO
$8.72-0.34 (-3.75%)
Market ClosedLast close May 1
Flowers Foods, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Flowers Foods, Inc. in the Consumer Defensive sector is trading at $8.72. The stock is currently near its 52-week low of $7.86, remaining 22.4% below its 200-day moving average. Technical signals show neutral RSI of 66 and bullish MACD crossover, explaining why FLO maintains its current current market pressure. The Whystock Score of 30/100 signals elevated caution as indicators diverge.
Ecosystem Influences
Overbought levels (RSI 66) — risk of consolidation or pullback
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$8.72
Potential Downside
2.3%
Whystock Fair Value$8.52
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Fundamentals
Flowers Foods, Inc. produces and markets packaged bakery food products in the United States. The company's principal products include fresh breads, buns, rolls, snack items, bagels, English muffins, tortillas, baking mixes, and frozen breads and roll...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$1.85B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
21.88
Beta
Defensive asset. Lower volatility than the S&P 500.
0.39
Div Yield
Strong income play. Yield provides a meaningful total return floor.
11.47%
ROE
Elite ROE. Management converts capital into profit efficiently.
16.84%
Volume
Today's trading volume
3.99M
Recent News
A Look At Flowers Foods (FLO) Valuation After Dave’s Killer Bread Mini And Summer Berry Bagel Launches
Flowers Foods (FLO) is drawing new attention after its Dave's Killer Bread brand introduced Mini Bagels and limited-edition Summer Berry Bagels, aligning product offerings with consumer interest in smaller portions and seasonal flavors. See our latest analysis for Flowers Foods. At a share price of US$8.87, Flowers Foods has seen a 5.97% 1 month share price return, but its 1 year total shareholder return of 45.25% and 3 year total shareholder return of 62.89% decline suggest recent momentum...
Sanfilippo & Son (JBSS) Q3 Earnings and Revenues Surpass Estimates
John B. Sanfilippo (JBSS) delivered earnings and revenue surprises of +23.70% and +8.03%, respectively, for the quarter ended March 2026. Do the numbers hold clues to what lies ahead for the stock?
3 Undervalued Dividend Stocks With 100% Upside That Nobody Is Watching Right Now
Dividend stocks are not all the same, and while some trade at over 30 times forward earnings, others are trading at bargain-basement prices. Stocks like General Mills (NYSE:GIS), Flowers Foods (NYSE:FLO), and J&J Snack Foods (NASDAQ:JJSF) could be loaded springs that can deliver 100%-plus upside in the next 12-24 months. Each of these stocks pays you ... 3 Undervalued Dividend Stocks With 100% Upside That Nobody Is Watching Right Now
Is Flowers Foods, Inc. (FLO) A Good Stock To Buy Now?
Is FLO a good stock to buy? We came across a bearish thesis on Flowers Foods, Inc. on Aklan Investment Research’s Substack. In this article, we will summarize the bears’ thesis on FLO. Flowers Foods, Inc.’s share was trading at $8.57 as of April 16th. FLO’s trailing P/E was 21.30 according to Yahoo Finance. Flowers Foods, Inc. […]
Is Flowers Foods (FLO) One of the 14 Value Stocks with Highest Dividends?
Flowers Foods, Inc. (NYSE:FLO) is included among the 14 Value Stocks with Highest Dividends. On April 9, BNP Paribas analyst Max Gumport lowered the firm’s price recommendation on Flowers Foods, Inc. (NYSE:FLO) to $8 from $10. It maintained an Underperform rating on the shares. The firm said US packaged food valuations “look cheap relative to history,” but […]