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FRAF
$57.14+0.79 (+1.40%)
Market ClosedLast close May 1
Franklin Financial Services Corporation operates as the bank holding company for Farmers and Merchants Trust Company of Chambersburg that provides banking services to businesses, individuals, and governmental entities in Pennsylvania.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Franklin Financial Services Corporation in the Financial Services sector is trading at $57.14. The stock is currently near its 52-week high of $60.00, remaining 18.3% above its 200-day moving average. Technical signals show neutral RSI of 51 and bearish MACD signal, explaining why FRAF maintains its current momentum and trend strength. The Whystock Score of 85/100 reflects a high-conviction bullish alignment.
Ecosystem Influences
Neutral momentum (RSI 51) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
JPMBACGS
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$57.14
Potential Upside
65.3%
Whystock Fair Value$94.46
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Fundamentals
Franklin Financial Services Corporation operates as the bank holding company for Farmers and Merchants Trust Company of Chambersburg that provides banking services to businesses, individuals, and governmental entities in Pennsylvania. It offers vario...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$253.19M
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
11.89
Beta
Defensive asset. Lower volatility than the S&P 500.
-0.10
Div Yield
Strong income play. Yield provides a meaningful total return floor.
241.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
8.29%
Volume
Today's trading volume
56,349
Recent News
Franklin Financial Q1 Earnings Surge 69% Y/Y on Margin Expansion
FRAF posts strong Q1 results, with 69% profit growth, driven by higher net interest income, margin expansion and solid fee income gains.
Franklin Financial Services Marks 120 Years as Shareholders Approve Directors, Pay, Auditor
Franklin Financial Services (NASDAQ:FRAF) held its annual meeting of shareholders on April 28, 2026, with Chairman of the Board G. Warren Elliott presiding. Elliott said proper notice had been given and that a quorum was present, allowing the meeting to proceed with the election of directors, an adv
Here's Why We Think Franklin Financial Services (NASDAQ:FRAF) Might Deserve Your Attention Today
The excitement of investing in a company that can reverse its fortunes is a big draw for some speculators, so even...
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