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FTLF
$9.28+0.03 (+0.32%)
Market ClosedLast close May 1
FitLife Brands, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
FitLife Brands, Inc. in the Consumer Defensive sector is trading at $9.28. The stock is currently near its 52-week low of $8.67, remaining 41.6% below its 200-day moving average. Technical signals show neutral RSI of 61 and bullish MACD crossover, explaining why FTLF maintains its current current market pressure. The Whystock Score of 50/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 61) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$9.28
Potential Upside
37.2%
Whystock Fair Value$12.73
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Fundamentals
FitLife Brands, Inc. provides nutritional supplements and wellness products for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; general wellness pro...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$90.15M
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
15.24
Beta
Defensive asset. Lower volatility than the S&P 500.
0.38
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
14.50%
Volume
Today's trading volume
9,387
Recent News
Riley Exploration Permian and FitLife Brands have been highlighted as Zacks Bull and Bear of the Day
Riley Exploration Permian and FitLife Brands have been highlighted as Zacks Bull and Bear of the Day
Bear of the Day: FitLife Brands (FTLF)
Consumers are buying fewer wellness products in 2026.
Roth Capital Highlights Discontinued CBD Products Weighing on FitLife Brands, Inc. (FTLF)
We recently compiled a list of the 10 Best Beaten Down Stocks to Invest in According to Analysts. FitLife Brands, Inc. is one of the best 52-week low stocks on our list. TheFly reported on April 6 that Roth Capital reduced its price target on FTLF to $17 from $25 while maintaining a Buy rating […]
FitLife Brands Inc (FTLF) Q4 2025 Earnings Call Highlights: Revenue Soars 73% Amid Strategic Moves
Despite a decline in gross margin and net income, FitLife Brands Inc (FTLF) showcases robust revenue growth driven by the acquisition of Irwin Naturals and effective debt reduction strategies.
FitLife Brands, Inc. Q4 2025 Earnings Call Summary
Moby summary of FitLife Brands, Inc.'s Q4 2025 earnings call