Loading stock data…
HFWA
$27.61+0.09 (+0.33%)
Market ClosedLast close May 1
Heritage Financial Corporation operates as the bank holding company for Heritage Bank that provides various financial services to small and medium sized businesses and its owners in the United States.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Heritage Financial Corporation in the Financial Services sector is trading at $27.61. The stock is currently near its 52-week high of $28.98, remaining 12.5% above its 200-day moving average. Technical signals show neutral RSI of 54 and bearish MACD signal, explaining why HFWA maintains its current momentum and trend strength. The Whystock Score of 85/100 reflects a high-conviction bullish alignment.
Ecosystem Influences
Neutral momentum (RSI 54) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
Loading Financials...
Peer Comparison
JPMBACGS
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$27.61
Potential Upside
35%
Whystock Fair Value$37.26
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus5 analysts
Buy
Mean target$30.60+10.8%
Range$30.00 – $32.00
Fundamentals
Heritage Financial Corporation operates as the bank holding company for Heritage Bank that provides various financial services to small and medium sized businesses and its owners in the United States. It accepts various deposit products, such as noni...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$1.14B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
14.13
Beta
Defensive asset. Lower volatility than the S&P 500.
0.48
Div Yield
Strong income play. Yield provides a meaningful total return floor.
351.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
5.37%
Volume
Today's trading volume
148,047
Recent News
Is Heritage Financial’s Stronger Q1 Earnings And Dividend Commitment Altering The Investment Case For HFWA?
Heritage Financial Corporation recently reported past first-quarter 2026 results, with net interest income rising to US$69,220,000 and net income reaching US$18,950,000, and also declared a quarterly cash dividend of US$0.24 per share payable on May 20, 2026 to shareholders of record on May 6, 2026. The combination of higher earnings per share from continuing operations and the affirmed dividend points to management’s emphasis on both profitability and returning cash to shareholders. Next,...
How The Heritage Financial (HFWA) Narrative Is Shifting With New Price Targets And Buybacks
The refreshed fair value estimate for Heritage Financial has shifted slightly from US$30.80 to US$31.00, putting a finer point on what analysts think the shares are worth today. Recent research includes both US$2 increases and a US$1 reduction in price targets, reflecting different views on how much upside is left and how execution risk is being weighed. Read on to see how these moves fit into the evolving analyst narrative and what to watch as new updates come through. Stay updated as the...
Heritage Financial Corporation Just Recorded A 53% EPS Beat: Here's What Analysts Are Forecasting Next
Shareholders might have noticed that Heritage Financial Corporation ( NASDAQ:HFWA ) filed its first-quarter result this...
Heritage Financial Corp (HFWA) Q1 2026 Earnings Call Highlights: Strategic Merger Boosts Growth ...
Heritage Financial Corp (HFWA) reports significant loan growth and improved margins following the Olympic Bancorp merger, despite increased non-interest expenses.
Heritage Financial Corporation Q1 2026 Earnings Call Summary
Moby summary of Heritage Financial Corporation's Q1 2026 earnings call