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HHS
$2.74-0.03 (-1.05%)
Market ClosedLast close May 1
Harte Hanks, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Harte Hanks, Inc. in the Industrials sector is trading at $2.74. The stock is currently near its 52-week low of $2.22, remaining 13.0% below its 200-day moving average. Technical signals show neutral RSI of 43 and bullish MACD crossover, explaining why HHS maintains its current current market pressure. The Whystock Score of 60/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 43) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$2.74
Potential Upside
5%
Whystock Fair Value$2.88
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Fundamentals
Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: Revenue Solutions, Customer Care, and Fulfillment and Logistics. It offers data and analytics, including audienc...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$20.17M
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
-
Beta
Defensive asset. Lower volatility than the S&P 500.
-0.14
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
81.50%
Volume
Today's trading volume
2,938
Recent News
We're Not Worried About Harte Hanks' (NASDAQ:HHS) Cash Burn
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Insider Buyers Lose Additional US$156k As Harte Hanks Dips To US$26m
The recent 15% drop in Harte Hanks, Inc.'s ( NASDAQ:HHS ) stock could come as a blow to insiders who purchased...
Returns At Harte Hanks (NASDAQ:HHS) Are On The Way Up
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Companies Like Harte Hanks (NASDAQ:HHS) Could Be Quite Risky
There's no doubt that money can be made by owning shares of unprofitable businesses. For example, although Amazon.com...