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HOUR
$2.06+0.08 (+4.04%)
Market ClosedLast close May 1
Hour Loop, Inc., an online retailer, engages in e-commerce retailing business in the United States.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Hour Loop, Inc. in the Consumer Cyclical sector is trading at $2.06. The stock is currently near its 52-week low of $1.16, remaining 0.5% below its 200-day moving average. Technical signals show neutral RSI of 58 and bearish MACD signal, explaining why HOUR maintains its current current market pressure. The Whystock Score of 60/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 58) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$2.06
Potential Downside
47%
Whystock Fair Value$1.09
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Fundamentals
Hour Loop, Inc., an online retailer, engages in e-commerce retailing business in the United States. The company sells products in various categories, including home/garden décor, toys, kitchenware, apparel, and electronics products. It sells its prod...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$76.00M
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
43.20
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.44
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
24.41%
Volume
Today's trading volume
7,879
Recent News
Is Now The Time To Put Hour Loop (NASDAQ:HOUR) On Your Watchlist?
Investors are often guided by the idea of discovering 'the next big thing', even if that means buying 'story stocks...
HOUR's 2025 Earnings Rise Y/Y Driven by Multi-Channel Expansion
Hour Loop reports a year-over-year increase in 2025 EPS and revenue, supported by efficiency gains and expanding sales channels despite tariff and macroeconomic pressures.
The Zacks Analyst Blog Highlights Exxon Mobil, Palantir, AstraZeneca, Gencor Industries and Hour Loop
Exxon Mobil, Palantir and AstraZeneca lead Zacks' latest analyst reports, highlighting strong production growth, AI momentum and a robust drug pipeline.
Top Analyst Reports for Exxon Mobil, Palantir & AstraZeneca
Exxon Mobil leads fresh analyst reports as Permian and Guyana output power growth, while Palantir's AI platforms and AstraZeneca's drug pipeline highlight key momentum.
Hour Loop Rallies 17% in 6 Months: Should You Buy the Stock?
HOUR is poised to gain from expanding e-commerce market, leveraging its scalable wholesale platform and advanced data analytics capabilities to drive consistent sales growth and profitability.