HOUR

$1.92

Market ClosedAs of Mar 17, 8:00 PM UTC

Hour Loop, Inc., an online retailer, engages in e-commerce retailing business in the United States.

Historical Price

Price (Line)
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Peer Comparison

AMZNTSLAHD

Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$1.92
Potential Downside
68.2%
Whystock Fair Value$0.61
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorConsumer Cyclical
IndustryInternet Retail

Hour Loop, Inc., an online retailer, engages in e-commerce retailing business in the United States. The company sells products in various categories, including home/garden décor, toys, kitchenware, apparel, and electronics products. It sells its prod...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$67.54M
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
64.00
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.43
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROIC
Average efficiency. Growth may require heavy reinvestment.
11.63%
Quick Ratio
Tight liquidity. Monitor cash flow carefully against debt.
0.06

Recent News

Zacks
Mar 6, 2026

The Zacks Analyst Blog Highlights Exxon Mobil, Palantir, AstraZeneca, Gencor Industries and Hour Loop

Exxon Mobil, Palantir and AstraZeneca lead Zacks' latest analyst reports, highlighting strong production growth, AI momentum and a robust drug pipeline.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Zacks
Mar 5, 2026

Top Analyst Reports for Exxon Mobil, Palantir & AstraZeneca

Exxon Mobil leads fresh analyst reports as Permian and Guyana output power growth, while Palantir's AI platforms and AstraZeneca's drug pipeline highlight key momentum.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Zacks
Feb 19, 2026

Hour Loop Rallies 17% in 6 Months: Should You Buy the Stock?

HOUR is poised to gain from expanding e-commerce market, leveraging its scalable wholesale platform and advanced data analytics capabilities to drive consistent sales growth and profitability.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Simply Wall St.
Feb 1, 2026

Is Hour Loop, Inc.'s (NASDAQ:HOUR) Recent Price Movement Underpinned By Its Weak Fundamentals?

Hour Loop (NASDAQ:HOUR) has had a rough month with its share price down 5.4%. It seems that the market might have...

BEARISH
Negative press. News cycle fixated on risk factors or misses.
Zacks
Dec 11, 2025

Zacks Initiates Coverage of Hour Loop With Neutral Recommendation

Discover why Zacks initiated coverage of HOUR with a "Neutral" rating, being the first on Wall Street to initiate coverage on the stock. See how tech-powered scalability and transaction growth are weighed against liquidity constraints and overreliance on a single platform.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.