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PRTH
$5.33+0.15 (+2.90%)
Priority Technology Holdings, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Priority Technology Holdings, Inc. in the Technology sector is trading at $5.33. The stock is currently near its 52-week low of $4.44, remaining 13.9% below its 200-day moving average. Technical signals show neutral RSI of 67 and bullish MACD crossover, explaining why PRTH maintains its current current market pressure. The Whystock Score of 50/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Overbought levels (RSI 67) — risk of consolidation or pullback
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
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Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$5.33
Potential Upside
31.1%
Whystock Fair Value$6.99
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Fundamentals
Priority Technology Holdings, Inc. operates as a payment technology company in the United States. The company operates through three segments: Merchant Solutions, Payables, and Treasury Solutions. The company offers merchant solutions, such as full-s...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$448.46M
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
8.01
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.51
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
-37.46%
Volume
Today's trading volume
148,273
Recent News
Priority Technology Holdings, Inc. (PRTH) Target Cut at TD Securities, Outlook Shows Steady 2026 Growth
We recently compiled a list of the 12 Penny Stocks with Insider Buying in 2026. Priority Technology Holdings, Inc. is one of the penny stocks with Insider buying on this list. TheFly reported on March 11 that TD Securities reduced its price target for PRTH from $10 to $9 while keeping a Buy rating. The firm […]
Priority Technology Holdings Inc (PRTH) Q4 2025 Earnings Call Highlights: Strong Revenue Growth ...
Priority Technology Holdings Inc (PRTH) reports robust financial performance with significant increases in revenue, customer accounts, and strategic investments for future growth.
Priority Tech (PRTH) Q4 2025 Earnings Transcript
With me today are Thomas Priore, Chairman and Chief Executive Officer of Priority Technology Holdings, Inc., and Timothy O’Leary, Chief Financial Officer. Additionally, we may refer to non-GAAP measures, including, but not limited to, EBITDA and adjusted EBITDA during the call. Before I turn the call over to Thomas, I would like to say that on today's call, we will only be discussing Priority Technology Holdings, Inc.’s financial and operational results and outlook.
Priority Technology Q4 Earnings Call Highlights
Priority Technology (NASDAQ:PRTH) management highlighted year-over-year growth in revenue, adjusted profitability, and customer activity during its fourth quarter and full-year 2025 earnings call, while outlining 2026 guidance that anticipates continued expansion despite interest-rate and macroecono
Priority Technology: Q4 Earnings Snapshot
The company posted revenue of $247.1 million in the period. For the year, the company reported profit of $55.7 million, or 68 cents per share. Revenue was reported as $953 million.