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PRU.L
LSE1,135pGBX+8.00p (+0.71%)
Market OpenUpdated 8:13 AM EDT
Prudential plc, through its subsidiaries, provides life and health insurance, and asset management solutions to individuals in Asia and Africa.
Historical Price
Price (Line)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Prudential plc in the Financial Services sector is trading at 1,134p. The stock is currently 8% below its 52-week high of 1,238p, remaining 6.3% above its 200-day moving average. Technical signals show overbought RSI of 74 and bullish MACD crossover, explaining why PRU.L maintains its current momentum and trend strength. The Whystock Score of 40/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Overbought levels (RSI 74) — risk of consolidation or pullback
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
JPMBACGS
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price1,135p
Potential Upside
123.4%
Whystock Fair Value2,535p
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus14 analysts
Mean target1,408p+24.1%
Range1,200p – 1,610p
Fundamentals
Prudential plc, through its subsidiaries, provides life and health insurance, and asset management solutions to individuals in Asia and Africa. It offers savings and investments products; and wealth, health, and protection products. The company was f...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$28.28B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
9.90
Beta
Defensive asset. Lower volatility than the S&P 500.
0.90
Div Yield
Strong income play. Yield provides a meaningful total return floor.
176.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
20.58%
Volume
Today's trading volume
888,070
Recent News
Broker Revenue Forecasts For Prudential plc (LON:PRU) Are Surging Higher
Prudential plc ( LON:PRU ) shareholders will have a reason to smile today, with the analysts making substantial...
3 Insurance Stocks We Keep Off Our Radar
Insurance providers use their expertise in risk assessment to help protect assets while offering consumers peace of mind through comprehensive coverage options. Furthermore, favorable market conditions have supported premium growth and investment income, a trend that has enabled the industry to return 3.9% over the past six months, almost identical to the S&P 500.
JPMorgan Lowers its Price Target on Prudential plc (PUK) to 1,450 GBp
Prudential plc (NYSE:PUK) is one of the 7 Fastest Growing Asian Stocks to Buy. On March 26, 2026, JPMorgan lowered the price target on Prudential plc (NYSE:PUK) to 1,450 GBp from 1,500 GBp previously and maintained an Overweight rating on the shares. On March 20, 2026, Deutsche Bank analyst Kailesh Mistry raised the price target […]
Deutsche Bank Lifts PT on Prudential plc (PUK) to 1,440 GBp From 1,355 GBp – Here’s Why
Prudential plc (NYSE:PUK) is one of the best undervalued stocks under $50 to invest in now. On March 19, Deutsche Bank lifted the price target on Prudential plc (NYSE:PUK) to 1,440 GBp from 1,355 GBp and reiterated a Buy rating on the shares. In its financial results for the year ended December 31, 2025, Prudential […]
How The Investment Story For Prudential (LSE:PRU) Is Shifting With New Targets And Assumptions
Price targets around Prudential have been reset in a fairly tight range, with several analysts now grouping between about £1,270 and £1,500. These updated targets sit alongside commentary that weighs higher expectations for revenue growth against execution risks, with Overweight ratings often used to signal a different view from the current market pricing. Read on to see what is changing in the narrative and how you can track these shifts in real time. Stay updated as the Fair Value for...