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ROL
$54.78-0.95 (-1.70%)
Market ClosedLast close May 1
Rollins, Inc., through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Rollins, Inc. in the Consumer Cyclical sector is trading at $54.78. The stock is currently near its 52-week low of $52.32, remaining 5.4% below its 200-day moving average. Technical signals show neutral RSI of 51 and bullish MACD crossover, explaining why ROL maintains its current current market pressure. The Whystock Score of 50/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 51) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$54.78
Potential Downside
52%
Whystock Fair Value$26.32
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus16 analysts
Buy
Mean target$64.25+17.3%
Range$50.00 – $72.00
Fundamentals
Rollins, Inc., through its subsidiaries, provides pest and wildlife control services and protection to residential and commercial customers in the United States and internationally. The company offers pest control services to residential properties p...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$27.47B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
52.28
Beta
Defensive asset. Lower volatility than the S&P 500.
0.84
Div Yield
Strong income play. Yield provides a meaningful total return floor.
132.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
35.60%
Volume
Today's trading volume
1.92M
Recent News
Innovations & Strategic Buyouts Aid Rollins Amid Integration Risk
ROL's growth rides on tech-driven efficiency and steady acquisitions. Its rising costs, integration risks and liquidity concerns could weigh on margins.
Broadridge Q3 Earnings & Revenues Beat Estimates, Increase Y/Y
BR posts Q3 earnings and revenue beat, driven by solid recurring revenue growth. The company raises its full-year EPS outlook.
Trane Q1 Earnings Beat Estimates on Strong Bookings, Backlog
TT tops Q1 estimates as bookings jumped 24% and backlog hit a record $10.7B, prompting a higher 2026 outlook.
What Makes Rollins (ROL) an Attractive Investment?
Polen Capital, an investment management company, released its “Polen Focus Growth Strategy” first-quarter 2026 investor letter. A copy of the letter can be downloaded here. The first quarter of 2026 was highly volatile for US equities, driven by AI disruption concerns and the US-Israel conflict in Iran and the Middle East. In this backdrop, the Polen […]
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