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RUSHB
$70.19-2.67 (-3.66%)
Market ClosedLast close May 1
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Rush Enterprises, Inc. in the Consumer Cyclical sector is trading at $70.19. The stock is currently 11% below its 52-week high of $79.13, remaining 19.0% above its 200-day moving average. Technical signals show neutral RSI of 45 and bearish MACD signal, explaining why RUSHB maintains its current momentum and trend strength. The Whystock Score of 75/100 reflects a high-conviction bullish alignment.
Ecosystem Influences
Neutral momentum (RSI 45) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
AMZNTSLAHD
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$70.19
Potential Downside
9.9%
Whystock Fair Value$63.23
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Fundamentals
Rush Enterprises, Inc., through its subsidiaries, operates as an integrated retailer of commercial vehicles and related services in the United States and Canada. The company operates a network of commercial vehicle dealerships under the Rush Truck Ce...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$5.94B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
22.87
Beta
Defensive asset. Lower volatility than the S&P 500.
0.89
Div Yield
Strong income play. Yield provides a meaningful total return floor.
101.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
13.01%
Volume
Today's trading volume
51,901
Recent News
Rush Enterprises Inc (RUSHA) Q1 2026 Earnings Call Highlights: Strategic Growth Amid Market ...
Despite a tough commercial vehicle market, Rush Enterprises Inc (RUSHA) showcases resilience with strategic acquisitions and strong aftermarket performance.
Rush Enterprises (NASDAQ:RUSHA) Misses Q1 CY2026 Revenue Estimates
Commercial vehicle retailer Rush Enterprises (NASDAQ:RUSH.A) missed Wall Street’s revenue expectations in Q1 CY2026, with sales falling 9% year on year to $1.68 billion. Its GAAP profit of $0.77 per share was 11.2% above analysts’ consensus estimates.
Rush Enterprises Earnings: What To Look For From RUSHA
Commercial vehicle retailer Rush Enterprises (NASDAQ:RUSH.A) will be reporting results this Tuesday after the bell. Here’s what to look for.
1 Unpopular Stock That Deserves Some Love and 2 That Underwhelm
When Wall Street turns bearish on a stock, it’s worth paying attention. These calls stand out because analysts rarely issue grim ratings on companies for fear their firms will lose out in other business lines such as M&A advisory.
How Investors May Respond To Rush Enterprises (RUSH.A) Naming Jody Pollard COO Before Q1 2026 Earnings
In March 2026, Rush Enterprises appointed longtime executive Jody Pollard as Chief Operating Officer, succeeding Jason Wilder, who left the company, with Pollard reporting to Chairman and CEO Rusty Rush and supported during the transition by senior adviser and former COO Michael McRoberts. Pollard’s extensive background across truck sales, aftermarket services and multi-location dealership operations gives him deep insight into Rush Enterprises’ core profit drivers at a time when the company...