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SCOR
$7.28+0.01 (+0.14%)
Market ClosedLast close May 1
comScore, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
comScore, Inc. in the Technology sector is trading at $7.28. The stock is currently 28% below its 52-week high of $10.18, remaining 3.0% above its 200-day moving average. Technical signals show neutral RSI of 52 and bearish MACD signal, explaining why SCOR maintains its current momentum and trend strength. The Whystock Score of 65/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 52) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
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Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$7.28
Potential Upside
201.8%
Whystock Fair Value$21.97
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Fundamentals
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TVNatio...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$111.32M
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
1.74
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.08
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
-63.69%
Volume
Today's trading volume
4,329
Recent News
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comScore, Inc. Q4 2025 Earnings Call Summary
Moby summary of comScore, Inc.'s Q4 2025 earnings call