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SJM
$96.91-0.06 (-0.06%)
Market ClosedLast close May 4
The J.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
The J. M. Smucker Company in the Consumer Defensive sector is trading at $96.91. The stock is currently 19% below its 52-week high of $119.39, remaining 6.0% below its 200-day moving average. Technical signals show neutral RSI of 67 and bullish MACD crossover, explaining why SJM maintains its current current market pressure. The Whystock Score of 30/100 signals elevated caution as indicators diverge.
Ecosystem Influences
Overbought levels (RSI 67) — risk of consolidation or pullback
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$96.91
Potential Upside
5%
Whystock Fair Value$101.76
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus16 analysts
Buy
Mean target$117.81+21.6%
Range$97.00 – $145.00
Fundamentals
The J. M. Smucker Company manufactures and markets branded food and beverage products worldwide. The company operates through four segments: U.S. Retail Coffee, U.S. Retail Frozen Handheld and Spreads, U.S. Retail Pet Foods, and Sweet Baked Snacks. I...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$10.26B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
-
Beta
Defensive asset. Lower volatility than the S&P 500.
0.26
Div Yield
Strong income play. Yield provides a meaningful total return floor.
457.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
-23.98%
Volume
Today's trading volume
881,718
Recent News
How The J. M. Smucker (SJM) Investment Story Is Shifting With Activism And Coffee Tailwinds
J. M. Smucker’s fair value price target has been trimmed from $122.40 to $117.81, a modest reset of roughly 3.8% in the implied estimate. That shift lines up with recent mixed analyst commentary, where optimism around activist involvement and coffee cost deflation sits alongside more cautious views tied to execution risks and softer expectations in areas such as Sweet Baked Snacks. As you read on, you will see how these moving pieces shape the evolving narrative and what to watch to stay...
Morgan Stanley Maintains Equal Weight Rating on J. M. Smucker (SJM)
The J. M. Smucker Company (NYSE:SJM) is one of the 11 Best Consumer Staples Stocks to Invest In. On April 23, 2026, Morgan Stanley lowered its price target on The J. M. Smucker Company (NYSE:SJM) to $104 from $118 and maintained an Equal Weight rating. The firm said it is adjusting estimates across packaged food […]
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