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SLF
$72.32+0.24 (+0.33%)
Market ClosedLast close May 1
Sun Life Financial Inc., a financial services company, provides asset management, wealth, insurance and health solutions to individual and institutional customers in Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia, and Bermuda.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Sun Life Financial Inc. in the Financial Services sector is trading at $72.32. The stock is currently near its 52-week high of $72.83, remaining 17.3% above its 200-day moving average. Technical signals show overbought RSI of 83 and bullish MACD crossover, explaining why SLF maintains its current momentum and trend strength. The Whystock Score of 55/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Overbought levels (RSI 83) — risk of consolidation or pullback
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
JPMBACGS
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$72.32
Potential Upside
31.4%
Whystock Fair Value$95.00
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus2 analysts
Buy
Mean target$67.42-6.8%
Range$57.27 – $77.57
Fundamentals
Sun Life Financial Inc., a financial services company, provides asset management, wealth, insurance and health solutions to individual and institutional customers in Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, ...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$39.19B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
15.72
Beta
Defensive asset. Lower volatility than the S&P 500.
0.79
Div Yield
Strong income play. Yield provides a meaningful total return floor.
373.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
13.25%
Volume
Today's trading volume
339,286
Recent News
Sun Life Financial Reaches Settlement in Principle to Resolve MetLife Class Action; AM Best Affirms Credit Ratings
Sun Life Financial (SLF.TO) Thursday after trade said it has reached a settlement in principle to re
Voya Financial Gets Relative Strength Rating Lift
A Relative Strength Rating upgrade for Voya Financial shows improving technical performance. Will it continue?
HSBC Shortlists Bidders For Singapore Insurance Unit With $2 Billion Valuation
Allianz, Daiichi Life, and Sumitomo Life prepare binding bids as HSBC reviews strategic options for its Singapore insurance business
Sun Life (SLF) Could Be a Great Choice
Dividends are one of the best benefits to being a shareholder, but finding a great dividend stock is no easy task. Does Sun Life (SLF) have what it takes? Let's find out.
Is Sun Life (TSX:SLF) Quietly Repositioning Its U.S. Dental Platform Around Prevention-Led Health Solutions?
Earlier this month, Sun Life U.S. launched Kid Smile Complete and expanded its Lifetime of Smiles employer dental program, offering 100% in-network coverage with no deductible for children under 13 and broadened preventive services for members of all ages. This expansion into prevention-focused dental benefits highlights Sun Life’s push to address childhood tooth decay while giving employers more flexible, family-oriented health coverage options. Now we’ll examine how Sun Life’s...