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SSP
$4.97+0.18 (+3.76%)
Market ClosedLast close May 1
The E.W.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
The E.W. Scripps Company in the Communication Services sector is trading at $4.97. The stock is currently near its 52-week high of $5.39, remaining 59.8% above its 200-day moving average. Technical signals show neutral RSI of 64 and bearish MACD signal, explaining why SSP maintains its current momentum and trend strength. The Whystock Score of 75/100 reflects a high-conviction bullish alignment.
Ecosystem Influences
Neutral momentum (RSI 64) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
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Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$4.97
Potential Upside
5%
Whystock Fair Value$5.22
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Fundamentals
The E.W. Scripps Company, together with its subsidiaries, operates as a media enterprise through a portfolio of local television stations, national news, and entertainment networks in the United States. It operates through Local Media and Scripps Net...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$444.25M
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
-
Beta
Defensive asset. Lower volatility than the S&P 500.
0.58
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
-8.10%
Volume
Today's trading volume
491,130
Recent News
Consumer Discretionary - Broadcasting Stocks Q4 Highlights: E.W. Scripps (NASDAQ:SSP)
The end of the earnings season is always a good time to take a step back and see who shined (and who not so much). Let’s take a look at how consumer discretionary - broadcasting stocks fared in Q4, starting with E.W. Scripps (NASDAQ:SSP).
3 Reasons to Sell SSP and 1 Stock to Buy Instead
What a time it’s been for E.W. Scripps. In the past six months alone, the company’s stock price has increased by a massive 92.4%, reaching $4.39 per share. This run-up might have investors contemplating their next move.
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