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TPB
$82.60+1.92 (+2.38%)
Market ClosedLast close May 1
Turning Point Brands, Inc., together with its subsidiaries, manufactures, markets, and distributes branded consumer products in the United States and Canada.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Turning Point Brands, Inc. in the Consumer Defensive sector is trading at $82.60. The stock is currently 44% below its 52-week high of $146.90, remaining 16.3% below its 200-day moving average. Technical signals show neutral RSI of 49 and bullish MACD crossover, explaining why TPB maintains its current current market pressure. The Whystock Score of 50/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 49) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$82.60
Potential Downside
15.4%
Whystock Fair Value$69.91
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus4 analysts
Mean target$131.25+58.9%
Range$125.00 – $140.00
Fundamentals
Turning Point Brands, Inc., together with its subsidiaries, manufactures, markets, and distributes branded consumer products in the United States and Canada. The company operates through two segments, Zig-Zag Products and Stoker's Products. Its Zig-Z...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$1.45B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
24.18
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.03
Div Yield
Strong income play. Yield provides a meaningful total return floor.
41.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
12.32%
Volume
Today's trading volume
279,842
Recent News
Alliance Global Maintains a Buy Rating on Turning Point Brands, Inc. (TPB)
Turning Point Brands, Inc. (NYSE:TPB) is one of the 7 Best Hemp Stocks To Buy Now. On April 23, Alliance Global dropped its price target for Turning Point Brands, Inc. (NYSE:TPB) to $130 from $135. It maintained a Buy rating on the stock. The firm added that it cut forecasts ahead of the first quarter […]
Earnings Preview: Turning Point Brands (TPB) Q1 Earnings Expected to Decline
Turning Point Brands (TPB) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
Is Turning Point Brands (TPB) Fairly Priced After Its Strong Three Year Share Price Gain
If you are wondering whether Turning Point Brands is priced fairly after its recent run, this article walks through what the current share price might be implying about value. The stock closed at US$81.43, with a 7 day return of 2.5% decline, a 30 day return of 8.2% decline, a year to date return of 26.1% decline, a 1 year return of 41.4%, and a 3 year return that is more than a 3x gain. Recent price moves sit against a backdrop of ongoing coverage of Turning Point Brands as part of...
Did TKO’s UFC-wide FRE Partnership Just Reframe Turning Point Brands' (TPB) Nicotine Pouch Ambitions?
On April 9, 2026, TKO Group Holdings announced a multiyear partnership making Turning Point Brands’ FRE Nicotine Pouches the official nicotine pouch partner across UFC, Zuffa Boxing, PBR, UFC BJJ, World’s Strongest Man, and Formula Drift. This broad tie-in with combat and strength sports links FRE directly to large adult fan bases, potentially amplifying the brand’s reach in modern oral nicotine. We’ll now examine how aligning FRE Nicotine Pouches with UFC and other TKO properties could...
Turning Point Brands (TPB) Driving Confidence With Latest Long-Term Partnership With TKO Group
Turning Point Brands Inc. (NYSE:TPB) is one of the 10 best tobacco and cigarette stocks to invest in. On April 9, Turning Point Brands Inc. (NYSE:TPB) entered into a long-term agreement with TKO Group Holdings Inc. (NYSE:TKO). This partnership seamlessly connects adult nicotine users to tailored integrations and targeted experiences across six distinct TKO-affiliated properties. […]