UA

$6.08

Post-MarketAs of Mar 17, 8:00 PM UTC

Under Armour, Inc., together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth.

Historical Price

Price (Line)
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Peer Comparison

AMZNTSLAHD

Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$6.08
Potential Upside
5%
Whystock Fair Value$6.38
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorConsumer Cyclical
IndustryApparel Manufacturing

Under Armour, Inc., together with its subsidiaries, engages developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$2.59B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
-
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.77
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROIC
Average efficiency. Growth may require heavy reinvestment.
-30.39%
Quick Ratio
Tight liquidity. Monitor cash flow carefully against debt.
0.52

Recent News

StockStory
Mar 17, 2026

3 Consumer Stocks That Fall Short

Most consumer discretionary businesses succeed or fail based on the broader economy. Over the past six months, it seems like demand trends are working against their favor as the industry has tumbled by 9.6%. This drawdown was particularly disheartening since the S&P 500 stood firm.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Motley Fool
Mar 15, 2026

Down 11% in 2026: Is Nike Finally a Buy?

Nike is pursuing a comeback as its shares continue to slide.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Simply Wall St.
Mar 14, 2026

Under Armour Taps Women’s Flag Football To Reframe Long Term Brand Story

Under Armour (NYSE:UAA) has partnered with Just Women's Sports to spotlight women's flag football. The collaboration features USA Football athlete Isabella Geraci and coincides with the sport's planned Olympic debut at the 2028 Summer Games. The initiative focuses on visibility, participation and storytelling around women's flag football as interest in the sport builds. For you as an investor, this partnership sits at the intersection of sports culture and brand building for Under Armour,...

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
24/7 Wall St.
Mar 13, 2026

3 Consumer Discretionary Stocks Worth Watching: American Eagle, Under Armour, and Bath & Body Works

Consumer discretionary stocks are navigating one of the trickiest environments in recent memory. Retail sales data points to a cautious consumer, well below trend and flirting with recessionary territory. The three names below each tell a different story about how retailers are fighting for relevance, traffic, and margin. No. 3: Bath & Body Works Bath ... 3 Consumer Discretionary Stocks Worth Watching: American Eagle, Under Armour, and Bath & Body Works

BEARISH
Negative press. News cycle fixated on risk factors or misses.
Motley Fool
Mar 9, 2026

BDT Capital Discloses Massive $2.9 Billion Stake in Alliance Laundry Stock

Alliance Laundry Holdings designs and supplies commercial laundry equipment and services to institutional and commercial clients worldwide.

NEUTRAL
Neutral flow. Standard news cycle with no clear sentiment tilt.