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VITL
$14.18+0.53 (+3.88%)
Market ClosedLast close May 1
Vital Farms, Inc., a food company, packages, markets, and distributes shell eggs, butter, and other products in the United States.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Vital Farms, Inc. in the Consumer Defensive sector is trading at $14.18. The stock is currently near its 52-week low of $11.80, remaining 55.2% below its 200-day moving average. Technical signals show neutral RSI of 61 and bullish MACD crossover, explaining why VITL maintains its current current market pressure. The Whystock Score of 30/100 signals elevated caution as indicators diverge.
Ecosystem Influences
Neutral momentum (RSI 61) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$14.18
Potential Upside
141.2%
Whystock Fair Value$34.20
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus10 analysts
Buy
Mean target$26.60+87.6%
Range$15.00 – $47.00
Fundamentals
Vital Farms, Inc., a food company, packages, markets, and distributes shell eggs, butter, and other products in the United States. The company produces products sourced from animals raised on family farms, including shell eggs, stick butter, hard-boi...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$559.96M
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
8.68
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.35
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
14.68%
Volume
Today's trading volume
3.22M
Recent News
A Look At Vital Farms (VITL) Valuation As ERP Lawsuits And Brand Efforts Shape Investor Focus
Recent attention on Vital Farms (VITL) centers on multiple securities class action lawsuits that claim management misled investors about problems in rolling out a new ERP system, which were tied to missed guidance and share price declines. See our latest analysis for Vital Farms. At a share price of $14.18, Vital Farms has seen a sharp reset in sentiment, with a 90 day share price return of 48.32% decline and a 1 year total shareholder return of 60.36% decline. The recent 7 day and 30 day...
Can Vital Farms’ (VITL) Roadside Diner Campaign Strengthen Its Brand Moat With Consumers And Farmers?
Vital Farms recently took its Good Eggs Diner, a retro Route 66-inspired pop-up on wheels, from Chicago to Springfield, Missouri, serving complimentary egg sandwiches and spotlighting its pasture-raised farming roots during the Route 66 Centennial kickoff events. By tying free product sampling to handwritten postcards of thanks for its 600 family farmers, the campaign directly linked brand storytelling, consumer engagement, and farmer recognition in a single on-the-road experience. We’ll now...
Analysts Estimate Vital Farms (VITL) to Report a Decline in Earnings: What to Look Out for
Vital Farms (VITL) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
Vital Farms (VITL) Dips More Than Broader Market: What You Should Know
Vital Farms (VITL) closed the most recent trading day at $12.94, moving 1.75% from the previous trading session.
Is It Worth Investing in Vital Farms (VITL) Based on Wall Street's Bullish Views?
According to the average brokerage recommendation (ABR), one should invest in Vital Farms (VITL). It is debatable whether this highly sought-after metric is effective because Wall Street analysts' recommendations tend to be overly optimistic. Would it be worth investing in the stock?