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DGE.L
LSE1,500pGBX-44.00p (-2.85%)
Market ClosedLast close May 11
Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Diageo plc in the Consumer Defensive sector is trading at 1,500p. The stock is currently , remaining 12.5% below its 200-day moving average. Technical signals show neutral RSI of 47 and bullish MACD crossover, explaining why DGE.L maintains its current current market pressure. The Whystock Score of 35/100 signals elevated caution as indicators diverge.
Ecosystem Influences
Neutral momentum (RSI 47) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price1,500p
Potential Upside
17.9%
Whystock Fair Value1,768p
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus22 analysts
Buy
Mean target1,930p+28.7%
Range1,471p – 2,404p
Fundamentals
Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, li...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$33.11B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
18.61
Beta
Defensive asset. Lower volatility than the S&P 500.
0.30
Div Yield
Strong income play. Yield provides a meaningful total return floor.
410.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
19.72%
Volume
Today's trading volume
0
Recent News
Diageo Returns To Sales Growth As Dividend Reset Funds Brand Push
Diageo reported a return to positive sales growth in its latest fiscal third quarter. Growth in Europe, Latin America, and Africa offset continued weakness in North America. New CEO Dave Lewis cut the dividend to free up cash for brand investment and acquisitions. Guinness and other key brands played an important role in the quarter's performance. For investors watching LSE:DGE, the latest update comes after a tough stretch for the share price, now at £15.44 and down 26.4% over 1 year and...
Stock Market Today, May 8: Ambev Gained 13% This Week on Strong Earnings
Stronger-than-expected earnings put this brewer in sharper focus, today, May 8, 2026.
Clooney’s non-alc beer Crazy Mountain attracts funding
Clooney is again working with his fellow Casamigos co-founders.
Diageo Q3 Earnings Call Highlights
Diageo (NYSE:DEO) reported modest organic net sales growth in its fiscal 2026 third quarter, supported by strength in Europe, Latin America and the Caribbean (LAC), and Africa, while North America remained a key area of weakness as U.S. spirits continued to decline. Third-quarter top-line trends Ch
Diageo sales grow unexpectedly as Guinness boom helps offset US weakness
Shares in the company lifted higher on Wednesday morning as a result.