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DLX
$25.80-0.78 (-2.93%)
Market ClosedLast close May 11
Deluxe Corporation provides technology-enabled solutions to small and medium-sized businesses, and financial institutions in the United States and Canada.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Deluxe Corporation in the Industrials sector is trading at $25.80. The stock is currently 20% below its 52-week high of $32.07, remaining 14.0% above its 200-day moving average. Technical signals show oversold RSI of 29 and bearish MACD signal, explaining why DLX maintains its current momentum and trend strength. The Whystock Score of 60/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Oversold momentum (RSI 29) — potential for technical mean-reversion
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$25.80
Potential Upside
13.9%
Whystock Fair Value$29.38
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus3 analysts
Buy
Mean target$32.67+26.6%
Range$31.00 – $35.00
Fundamentals
Deluxe Corporation provides technology-enabled solutions to small and medium-sized businesses, and financial institutions in the United States and Canada. The company operates through four segments: Merchant Services, B2B Payments, Data Solutions, an...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$1.37B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
16.69
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.31
Div Yield
Strong income play. Yield provides a meaningful total return floor.
399.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
5.02%
Volume
Today's trading volume
558,262
Recent News
Deluxe Q1 Earnings Call Highlights
Deluxe (NYSE:DLX) reported a stronger first quarter of 2026, with management pointing to growth in its payments and data businesses, margin expansion and progress on debt reduction as key drivers of the results. President and Chief Executive Officer Barry McCarthy said the company delivered organic
Results: Deluxe Corporation Exceeded Expectations And The Consensus Has Updated Its Estimates
It's been a mediocre week for Deluxe Corporation ( NYSE:DLX ) shareholders, with the stock dropping 14% to US$26.83 in...
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Deluxe Corporation Q1 2026 Earnings Call Summary
Moby summary of Deluxe Corporation's Q1 2026 earnings call
Should Value Investors Buy Deluxe (DLX) Stock?
Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.