ELF

$72.50-0.90 (-1.23%)

Market ClosedAs of Mar 20, 8:00 PM UTC

e.l.f.

Historical Price

Price (Line)
50-Day SMA
200-Day SMA
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Peer Comparison

Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$72.50
Potential Downside
51.9%
Whystock Fair Value$34.84
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorConsumer Defensive
IndustryHousehold & Personal Products

e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide. The company offers eye, lip, face, paw, and skin care products. It offers products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys So...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$4.32B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
40.96
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.68
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROIC
Average efficiency. Growth may require heavy reinvestment.
8.42%
Quick Ratio
Pristine liquidity. Sufficient cash to cover all near-term obligations.
1.89

Recent News

StockStory
Mar 18, 2026

3 Growth Stocks Set to Flourish

Growth is a hallmark of all great companies, but the laws of gravity eventually take hold. Those who rode the COVID boom and ensuing tech selloff in 2022 will surely remember that the market’s punishment can be swift and severe when trajectories fall.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Motley Fool
Mar 18, 2026

e.l.f. Beauty Shares Are Down 10% This Month. 2 Reasons the Stock Is Sinking.

Is it a value trap or a buying opportunity?

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Zacks
Mar 17, 2026

Should You Invest in e.l.f. Beauty (ELF) Based on Bullish Wall Street Views?

The average brokerage recommendation (ABR) for e.l.f. Beauty (ELF) is equivalent to a Buy. The overly optimistic recommendations of Wall Street analysts make the effectiveness of this highly sought-after metric questionable. So, is it worth buying the stock?

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Zacks
Mar 16, 2026

Here is What to Know Beyond Why e.l.f. Beauty (ELF) is a Trending Stock

e.l.f. Beauty (ELF) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Motley Fool
Mar 16, 2026

Dirt Cheap Stocks to Buy With $1,000 Right Now

E.l.f. and Jakks Pacific are two cheap consumer stocks to buy right now.

BEARISH
Negative press. News cycle fixated on risk factors or misses.