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HELE
$27.00+1.74 (+6.89%)
Market OpenUpdated 3:40 PM EDT
Helen of Troy Limited operates as a consumer products company in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Helen of Troy Limited in the Consumer Defensive sector is trading at $27.00. Wall Street consensus targets $29.33 (3 analysts), implying a +8.6% move over the next 12 months. The stock is currently 20% below its 52-week high of $33.73, remaining 31.6% above its 200-day moving average. On fundamentals, Piotroski 4/9 shows mixed financial quality, Altman Z in the distress zone. The Whystock Score of 60/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Sell-side targets imply +8.6% upside over 12 months
Long-term trend bullish (price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Anchored to each ticker's own 5-year median trailing P/E, tilted by current ROE and growth. Fair P/E = own median P/E + (ROE × 10) + (max(revenue growth, earnings growth) × 15), capped at ±30% around the historical anchor. Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. Premium compounders like COST/MSFT are judged against their own multi-year norm rather than a sector median. Falls back to the sector-anchored formula (Tech ≈ 28, Comm Services ≈ 24, Utilities ≈ 18, Financials ≈ 14, etc.) for recent IPOs and tickers with insufficient history (< 24 monthly samples). Result is a normalised multiple gauge — not a price target.
Current Price$27.00
Potential Downside
0%
Whystock Fair Value$27.00
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Fundamentals
Helen of Troy Limited operates as a consumer products company in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Home & Outdoor segment offers food storage containers, kitchen utensils for cooking ...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
-
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
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Beta
High-beta play. Expect amplified moves vs. the broad market.
-
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
-112.63%
Volume
Today's trading volume
313,440
Recent News
Helen of Troy (HELE) Upgraded to Strong Buy: Here's What You Should Know
Helen of Troy (HELE) might move higher on growing optimism about its earnings prospects, which is reflected by its upgrade to a Zacks Rank #1 (Strong Buy).
How The Helen of Troy (HELE) Investment Story Is Shifting With Conflicting Analyst Targets
Helen of Troy’s latest analyst narrative centers on a mixed set of price target changes, with some firms lifting targets by about US$9 and US$5, while others have trimmed theirs by roughly US$6 and US$4. These moves reflect analysts actively reworking their views on risk and valuation for the stock, rather than settling on a single clear stance. As you read on, you will see how to interpret these shifting targets and keep track of the evolving story. Stay updated as the Fair Value for Helen...
Helen Of Troy (HELE) Story Shifts As Analysts Rework Targets And 2027 Guidance
Helen of Troy’s updated fair value price target has shifted from US$24.67 to US$29.33, a move of about 19% under refreshed assumptions. These changes come as some analysts have lifted targets by US$5 to US$9, while others have cut targets by US$4 to US$6. This reflects different views on how recent information affects growth and execution expectations. Read on to see what is driving this evolving narrative and how you can keep track of the moving pieces. Analyst Price Targets don't always...
Helen of Troy Bets on AI: Will Its Execution Drive Brand Momentum?
HELE is expanding AI and automation efforts to improve forecasting, supply-chain visibility and execution amid tariff and demand pressures.
Is Helen of Troy (HELE) Stock Outpacing Its Consumer Staples Peers This Year?
Here is how Helen of Troy (HELE) and New York Times Co. (NYT) have performed compared to their sector so far this year.