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KR
$66.24+1.62 (+2.51%)
Pre-Market$66.48+0.24 (+0.36%)· Last close May 13
The Kroger Co.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
The Kroger Co. in the Consumer Defensive sector is trading at $66.24. Wall Street consensus targets $75.55 (22 analysts), implying a +14.0% move over the next 12 months. The stock is currently 14% below its 52-week high of $76.58, remaining 1.0% below its 200-day moving average. On fundamentals, Piotroski 7/9 indicates strong financial quality, Altman Z in the safe zone. Risk note: MACD remains below its signal line. The Whystock Score of 95/100 reflects bullish alignment across trend, valuation and analyst targets.
Ecosystem Influences
Sell-side targets imply +14.0% upside over 12 months
Long-term trend bearish (price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Sector + growth-aware fair-multiple estimate. Fair P/E = sector-anchor + (ROE × 25) + (max(revenue growth, earnings growth) × 30), capped at 1.6× sector. Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. The sector anchor (Tech ≈ 28, Comm Services ≈ 24, Utilities ≈ 18, Financials ≈ 14, etc.) keeps quality compounders from being mechanically penalized against utility multiples. Result is a normalised multiple gauge — not a price target.
Current Price$66.24
Potential Downside
43.6%
Whystock Fair Value$37.33
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus22 analysts
Buy
Mean target$75.55+14.0%
Range$61.00 – $86.00
Fundamentals
The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natu...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$43.73B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
44.87
Beta
Defensive asset. Lower volatility than the S&P 500.
0.55
Div Yield
Strong income play. Yield provides a meaningful total return floor.
2.07%
ROE
Elite ROE. Management converts capital into profit efficiently.
17.14%
Volume
Today's trading volume
5.26M
Recent News
Here’s What the Street Thinks About The Kroger (KR) Ahead of Q1 2026 Earnings
The Kroger Co. (NYSE:KR) is one of the Best Undervalued Stocks to Buy Under $100. The company is set to release its fiscal Q1 2026 results next month on June 2. The Street expects the company to post revenue of around $45.35 billion, up significantly from the previous quarter’s revenue of $34.73 billion. The GAAP […]
Robust Margin Boosted The Kroger Company (KR) Performance
Jensen Investment Management, an asset management company based in the US, released its first-quarter 2025 investor letter for the “Jensen Quality Mid Cap Fund”. A copy of the letter is available to download here. The Jensen Quality Mid Cap Fund aims for long-term growth. The Fund returned -2.53% in Q1 2026, lagging the 0.60% return for […]
3 Value Stocks We Think Twice About
Value investing has produced some of the world’s most famous investing billionaires, including Warren Buffett, David Einhorn, and Seth Klarman, who built their fortunes by purchasing wonderful businesses at reasonable prices. But these hidden gems are few and far between - many stocks that appear cheap often stay that way because they face structural issues.
Kroger (KR) Stock Declines While Market Improves: Some Information for Investors
The latest trading day saw Kroger (KR) settling at $64.8, representing a -1.28% change from its previous close.
Kroger adds exclusive new Coca-Cola rival soda
Every now and then, a limited-time offer captures the public's attention in a way that drives tremendous interest in the brand. When Starbucks, for example, first introduced the Unicorn Frappuccino, it became something people had to try at least once. McDonald's created a similar phenomenon with ...