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KR
$66.01-0.91 (-1.36%)
After Hours$65.89-0.12 (-0.17%)· Last close May 6
The Kroger Co.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
The Kroger Co. in the Consumer Defensive sector is trading at $65.84. The stock is currently 14% below its 52-week high of $76.58, remaining 1.7% below its 200-day moving average. Technical signals show neutral RSI of 41 and bearish MACD signal, explaining why KR maintains its current current market pressure. The Whystock Score of 60/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Neutral momentum (RSI 41) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$66.01
Potential Downside
52.2%
Whystock Fair Value$31.52
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus22 analysts
Buy
Mean target$75.55+14.4%
Range$61.00 – $86.00
Fundamentals
The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natu...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$43.73B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
44.87
Beta
Defensive asset. Lower volatility than the S&P 500.
0.55
Div Yield
Strong income play. Yield provides a meaningful total return floor.
2.08%
ROE
Elite ROE. Management converts capital into profit efficiently.
17.14%
Volume
Today's trading volume
3.48M
Recent News
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Investors will soon learn what changes Berkshire Hathaway made to its equity portfolio in the first quarter—and the company’s smaller holdings probably were impacted.
Maryland is moving to ban companies like Walmart and Kroger from ‘surveillance pricing’ — what it is and how to avoid it
Where you live, your ethnicity and what you search can completely change the price you pay.
DoorDash AI And SNAP Expansion Deepen Grocery Presence And Investor Story
DoorDash (NasdaqGS:DASH) has introduced new AI tools for merchants aimed at improving onboarding and day to day operations. The company is also expanding EBT/SNAP payment support to nearly 2,700 Kroger grocery stores across the U.S. These updates extend digital access and affordability for millions of SNAP recipients using online grocery delivery. DoorDash, best known for restaurant delivery, has been pushing further into grocery and convenience, where reliability, speed, and ease of use...
3 takeaways from Albertsons’ annual report
The grocer has become more reliant on pharmacy to drive its overall sales, while e-commerce sales growth has slowed and private label has rebounded.
DoorDash adds SNAP grocery delivery to nearly 2,700 Kroger stores
SNAP users can now order groceries from thousands of Kroger stores through DoorDash, expanding access to online delivery nationwide.