MAX

$9.59-0.10 (-1.03%)

Market ClosedAs of Mar 20, 8:00 PM UTC

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States.

Historical Price

Price (Line)
50-Day SMA
200-Day SMA
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Peer Comparison

METAGOOGLNFLX

Whystock Valuation Model

Calculated using a trailing P/E relative model adjusted by sector ROE and historical growth.
Current Price$9.59
Potential Downside
155.2%
Whystock Fair Value$-5.29
Price
UndervaluedFair ValueOvervalued

Fundamentals

SectorCommunication Services
IndustryInternet Content & Information

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, distributors, and other clients in a range of vertic...

Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$629.25M
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
24.59
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.41
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROIC
Average efficiency. Growth may require heavy reinvestment.
-157.88%
Quick Ratio
Pristine liquidity. Sufficient cash to cover all near-term obligations.
1.18

Recent News

StockStory
Mar 18, 2026

1 Stock Under $50 with Promising Prospects and 2 That Underwhelm

Stocks in the $10-50 range offer a sweet spot between affordability and stability as they’re typically more established than penny stocks. But their headline prices don’t guarantee quality, and investors should exercise caution as some have shaky business models.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
StockStory
Mar 18, 2026

MediaAlpha (MAX): Buy, Sell, or Hold Post Q4 Earnings?

Shareholders of MediaAlpha would probably like to forget the past six months even happened. The stock dropped 26.7% and now trades at $9.65. This might have investors contemplating their next move.

BULLISH
Positive press. Headlines skewed toward growth and analyst upgrades.
Zacks
Mar 16, 2026

MediaAlpha, Inc. (MAX) Just Overtook the 50-Day Moving Average

Is it a good or bad thing when a stock surpasses resistance at the 50-day simple moving average?

BEARISH
Negative press. News cycle fixated on risk factors or misses.
StockStory
Mar 11, 2026

2 Small-Cap Stocks to Target This Week and 1 We Ignore

Investors looking for hidden gems should keep an eye on small-cap stocks because they’re frequently overlooked by Wall Street. Many opportunities exist in this part of the market, but it is also a high-risk, high-reward environment due to the lack of reliable analyst price targets.

BEARISH
Negative press. News cycle fixated on risk factors or misses.
StockStory
Mar 6, 2026

Why MediaAlpha (MAX) Shares Are Sliding Today

Shares of insurance customer acquisition platform MediaAlpha (NYSE:MAX) fell 2.8% in the afternoon session after a dismal February jobs report revealed an unexpected drop in employment, fueling concerns about the health of the economy.

BEARISH
Negative press. News cycle fixated on risk factors or misses.