Loading stock data…
MAX
$9.74+0.43 (+4.62%)
Market OpenUpdated 1:26 PM EDT
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
MediaAlpha, Inc. in the Communication Services sector is trading at $9.74. Wall Street consensus targets $13.71 (7 analysts), implying a +40.8% move over the next 12 months. The stock is currently 30% below its 52-week high of $13.92, remaining 9.1% below its 200-day moving average. On fundamentals, Piotroski 6/9 shows mixed financial quality, Altman Z in the distress zone. The Whystock Score of 40/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Sell-side targets imply +40.8% upside over 12 months
Long-term trend bearish (price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
Quarterly Financials
| Metric (USD) | Q1 2026 | Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 |
|---|---|---|---|---|---|
| Total Revenue | $310.00M↑ | $291.15M↓ | $306.51M↑ | $251.62M↓ | $264.31M |
| Gross Profit | $46.70M↑ | $44.81M↑ | $43.41M↑ | $37.69M↓ | $41.64M |
| Operating Income | $22.37M↑ | $22.31M↑ | $19.73M↑ | -$20.04M↓ | $13.53M |
| Net Income | $11.47M↓ | $31.41M↑ | $14.91M↑ | -$18.74M↓ | -$1.95M |
Peer Comparison
METAGOOGLNFLX
Fundamentals
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range o...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
-
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
-
Beta
High-beta play. Expect amplified moves vs. the broad market.
-
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
2036.41%
Volume
Today's trading volume
547,817
Recent News
MediaAlpha, Grid Dynamics, and Ibotta Stocks Trade Down, What You Need To Know
A number of stocks fell in the afternoon session after the combination of rising oil prices, higher Treasury yields, and shifting rate expectations tightened the macro backdrop for corporate clients.
1 Small-Cap Stock to Keep an Eye On and 2 We Find Risky
Many small-cap stocks have limited Wall Street coverage, giving savvy investors the chance to act before everyone else catches on. But the flip side is that these businesses have increased downside risk because they lack the scale and staying power of their larger competitors.
Q1 Earnings Highlights: MediaAlpha (NYSE:MAX) Vs The Rest Of The Advertising & Marketing Services Stocks
Quarterly earnings results are a good time to check in on a company’s progress, especially compared to its peers in the same sector. Today we are looking at MediaAlpha (NYSE:MAX) and the best and worst performers in the advertising & marketing services industry.
Is the Options Market Predicting a Spike in MediaAlpha Stock?
Investors need to pay close attention to MAX stock based on the movements in the options market lately.
2 Cash-Producing Stocks with Solid Fundamentals and 1 We Turn Down
Generating cash is essential for any business, but not all cash-rich companies are great investments. Some produce plenty of cash but fail to allocate it effectively, leading to missed opportunities.