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MAX
$8.91-0.20 (-2.20%)
Market ClosedLast close May 11
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
MediaAlpha, Inc. in the Communication Services sector is trading at $8.91. The stock is currently 36% below its 52-week high of $13.92, remaining 18.1% below its 200-day moving average. Technical signals show neutral RSI of 40 and bearish MACD signal, explaining why MAX maintains its current current market pressure. The Whystock Score of 30/100 signals elevated caution as indicators diverge.
Ecosystem Influences
Neutral momentum (RSI 40) — price action in range
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
METAGOOGLNFLX
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$8.91
Potential Downside
155.8%
Whystock Fair Value$-4.97
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus7 analysts
Buy
Mean target$13.71+53.9%
Range$11.00 – $19.00
Fundamentals
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. Its technology platform offers end customer acquisition for insurance carriers, agents, distributors, and other clients in a range o...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$523.56M
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
24.33
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.39
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
-157.88%
Volume
Today's trading volume
474,772
Recent News
MediaAlpha's (NYSE:MAX) Solid Earnings Are Supported By Other Strong Factors
Investors were disappointed with MediaAlpha, Inc.'s ( NYSE:MAX ) earnings, despite the strong profit numbers. Our...
MediaAlpha (MAX) Stock Is Up, What You Need To Know
Shares of insurance customer acquisition platform MediaAlpha (NYSE:MAX) jumped 2.7% in the afternoon session after the company reported record first-quarter 2026 financial results, driven by strong auto insurance advertising spending.
MediaAlpha, Inc. Q1 2026 Earnings Call Summary
Moby summary of MediaAlpha, Inc.'s Q1 2026 earnings call
MediaAlpha Q1 Earnings Call Highlights
MediaAlpha (NYSE:MAX) executives said the company began 2026 with “record results across all of our key financial metrics,” citing continued strength in auto insurance carrier spending and broader carrier participation in its marketplace. Co-founder and CEO Steve Yi said those dynamics drove a favor
MediaAlpha Inc (MAX) Q1 2026 Earnings Call Highlights: Record Results and Strategic Shifts
MediaAlpha Inc (MAX) surpasses financial guidance with strong growth in auto insurance, while navigating macroeconomic uncertainties and strategic changes.