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PEP
$149.27-2.58 (-1.70%)
Pre-Market$149.27+0.00 (+0.00%)· Last close May 13
PepsiCo, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
PepsiCo, Inc. in the Consumer Defensive sector is trading at $149.27. Wall Street consensus targets $172.10 (21 analysts), implying a +15.3% move over the next 12 months. The stock is currently 13% below its 52-week high of $171.48, remaining 0.5% above its 200-day moving average. On fundamentals, Piotroski 5/9 shows mixed financial quality, Altman Z in the safe zone. The Whystock Score of 100/100 reflects bullish alignment across trend, valuation and analyst targets.
Ecosystem Influences
Sell-side targets imply +15.3% upside over 12 months
Long-term trend bullish (price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Sector + growth-aware fair-multiple estimate. Fair P/E = sector-anchor + (ROE × 25) + (max(revenue growth, earnings growth) × 30), capped at 1.6× sector. Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. The sector anchor (Tech ≈ 28, Comm Services ≈ 24, Utilities ≈ 18, Financials ≈ 14, etc.) keeps quality compounders from being mechanically penalized against utility multiples. Result is a normalised multiple gauge — not a price target.
Current Price$149.27
Potential Upside
25.3%
Whystock Fair Value$187.03
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus21 analysts
Hold
Mean target$172.10+15.3%
Range$132.00 – $195.00
Fundamentals
PepsiCo, Inc. engages in the manufacture, marketing, distribution, and sale of various beverages and convenient foods worldwide. The company operates through six segments: PepsiCo Foods North America; PepsiCo Beverages North America; International Be...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$210.22B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
24.14
Beta
Defensive asset. Lower volatility than the S&P 500.
0.41
Div Yield
Strong income play. Yield provides a meaningful total return floor.
370.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
37.00%
Volume
Today's trading volume
5.46M
Recent News
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Elliott’s US$4b PepsiCo Stake Puts North American Margins In Focus
Elliott Investment Management has built a reported $4b stake in PepsiCo, NasdaqGS:PEP. The activist investor is pushing for operational changes, with a focus on margins in North American snacks and beverages. The move adds external pressure on PepsiCo’s existing turnaround efforts and management priorities. PepsiCo, NasdaqGS:PEP, last closed at $149.41, with the stock up 5.0% year to date and 18.0% over the past year. Over shorter periods, returns have been weaker, with the share price down...
Poppi cofounder maxed out credit cards and sold her car to fund the company—now, she’s a multimillionaire after a $1.95 billion sale
Poppi cofounders Allison and Stephen Ellsworth made more than $100 million from the sale of their prebiotic soda brand—but their success required early financial sacrifices.