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PRG
$35.31-1.03 (-2.83%)
PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
PROG Holdings, Inc. in the Industrials sector is trading at $35.31. The stock is currently 14% below its 52-week high of $41.14, remaining 11.6% above its 200-day moving average. Technical signals show neutral RSI of 61 and bullish MACD crossover, explaining why PRG maintains its current momentum and trend strength. The Whystock Score of 85/100 reflects a high-conviction bullish alignment.
Ecosystem Influences
Neutral momentum (RSI 61) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$35.31
Potential Upside
123.7%
Whystock Fair Value$78.99
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus7 analysts
Buy
Mean target$45.79+29.7%
Range$33.00 – $57.00
Fundamentals
PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. The company operates through two segments: Progressive Leasing and Four. It owns Progressive Leasing, an in-store, app-based, and...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$1.29B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
10.62
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.81
Div Yield
Strong income play. Yield provides a meaningful total return floor.
175.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
28.77%
Volume
Today's trading volume
292,084
Recent News
How Investors Are Reacting To PROG Holdings (PRG) Upgraded 2026 Guidance And Leadership Shakeup
In recent weeks, PROG Holdings, Inc. raised its full‑year 2026 guidance, reported first‑quarter results showing higher revenue and net income year over year, and its Board appointed President and CEO Steve Michaels as Chairman while naming former Chairman Ray Robinson as Lead Independent Director. The combination of upgraded earnings expectations, ongoing cash returns via a US$0.14 per share quarterly dividend, and consolidated leadership responsibilities for Michaels highlights management’s...
A Look At PROG Holdings (PRG) Valuation After Raised 2026 Guidance And Stronger Q1 Earnings
Why PROG Holdings is Back on Investor Radars PROG Holdings (PRG) raised its full year 2026 guidance and reported higher first quarter net income and diluted EPS compared with a year earlier, developments that are drawing fresh attention to the stock. See our latest analysis for PROG Holdings. Alongside the raised 2026 guidance and first quarter results, PROG Holdings has also affirmed its quarterly dividend and updated its board leadership. The stock’s recent 30 day share price return of...
Wall Street Analysts Believe PROG Holdings (PRG) Could Rally 25.19%: Here's is How to Trade
The consensus price target hints at a 25.2% upside potential for PROG Holdings (PRG). While empirical research shows that this sought-after metric is hardly effective, an upward trend in earnings estimate revisions could mean that the stock will witness an upside in the near term.
PROG Holdings (PRG) Upgraded to Strong Buy: What Does It Mean for the Stock?
PROG Holdings (PRG) has been upgraded to a Zacks Rank #1 (Strong Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.
Best Value Stocks to Buy for May 4th
REI, CRGY and PRG made it to the Zacks Rank #1 (Strong Buy) value stocks list on May 4, 2026.