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PRG
$36.34+0.63 (+1.76%)
Market ClosedLast close May 8
PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
PROG Holdings, Inc. in the Industrials sector is trading at $36.34. The stock is currently 12% below its 52-week high of $41.14, remaining 14.9% above its 200-day moving average. Technical signals show neutral RSI of 61 and bullish MACD crossover, explaining why PRG maintains its current momentum and trend strength. The Whystock Score of 85/100 reflects a high-conviction bullish alignment.
Ecosystem Influences
Neutral momentum (RSI 61) — price action in range
Long-term trend bullish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$36.34
Potential Upside
123.7%
Whystock Fair Value$81.29
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus7 analysts
Buy
Mean target$45.79+26.0%
Range$33.00 – $57.00
Fundamentals
PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. The company operates through two segments: Progressive Leasing and Four. It owns Progressive Leasing, an in-store, app-based, and...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$1.29B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
10.62
Beta
High-beta play. Expect amplified moves vs. the broad market.
1.81
Div Yield
Strong income play. Yield provides a meaningful total return floor.
175.00%
ROE
Elite ROE. Management converts capital into profit efficiently.
28.77%
Volume
Today's trading volume
241,108
Recent News
Wall Street Analysts Believe PROG Holdings (PRG) Could Rally 25.19%: Here's is How to Trade
The consensus price target hints at a 25.2% upside potential for PROG Holdings (PRG). While empirical research shows that this sought-after metric is hardly effective, an upward trend in earnings estimate revisions could mean that the stock will witness an upside in the near term.
PROG Holdings (PRG) Upgraded to Strong Buy: What Does It Mean for the Stock?
PROG Holdings (PRG) has been upgraded to a Zacks Rank #1 (Strong Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.
Best Value Stocks to Buy for May 4th
REI, CRGY and PRG made it to the Zacks Rank #1 (Strong Buy) value stocks list on May 4, 2026.
New Strong Buy Stocks for May 4th
NHYDY, HGV, PRG, PHIN and AER have been added to the Zacks Rank #1 (Strong Buy) List on May 4, 2026.
Is PROG Holdings, Inc. (PRG) A Good Stock To Buy Now?
Is PRG a good stock to buy? We came across a bullish thesis on PROG Holdings, Inc. on Valueinvestorsclub.com by bigvic. In this article, we will summarize the bulls’ thesis on PRG. PROG Holdings, Inc.’s share was trading at $35.84 as of April 29th. PRG’s trailing and forward P/E were 9.50 and 8.73 respectively according to Yahoo […]