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RI.PA
€61.48-2.20 (-3.45%)
Market ClosedLast close May 11
Pernod Ricard SA produces and sells wines and spirits worldwide.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
Pernod Ricard SA in the Consumer Defensive sector is trading at €61.48. The stock is currently near its 52-week low of €58.60, remaining 21.9% below its 200-day moving average. Technical signals show oversold RSI of 28 and bearish MACD signal, explaining why RI.PA maintains its current current market pressure. The Whystock Score of 45/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Oversold momentum (RSI 28) — potential for technical mean-reversion
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price€61.48
Potential Upside
67.3%
Whystock Fair Value€102.86
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus18 analysts
Buy
Mean target€87.03+41.6%
Range€61.00 – €122.00
Fundamentals
Pernod Ricard SA produces and sells wines and spirits worldwide. The company offers whiskey, vodka, gin, rum, liqueur and bitters, champagne, tequila and mezcal, and aperitif under the brands 100 Pipers, Aberlour, Absolut, Absolut Elyx, Altos, ARARAT...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
€16.61B
P/E Ratio
Value territory. Trading at a high yield relative to earnings.
11.78
Beta
Defensive asset. Lower volatility than the S&P 500.
0.50
Div Yield
Strong income play. Yield provides a meaningful total return floor.
714.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
8.57%
Volume
Today's trading volume
843,270
Recent News
Pernod faces competition investigation in India
The Competition Commission of India has ordered a probe into allegations the spirits giant has breached competition rules.
Sector Update: Consumer Stocks Rise Late Afternoon
Consumer stocks were higher late Friday afternoon, with the State Street Consumer Staples Select Sec
India orders antitrust probe into liquor giant Pernod's dealing with retailers
By Aditya Kalra NEW DELHI, May 8 (Reuters) - India's antitrust watchdog on Friday ordered an investigation into French liquor group Pernod Ricard over alleged exclusive deals with retailers to promote
Brown-Forman Backs Independence With U.S. Distribution Overhaul And Lower Price
Brown-Forman ended merger discussions with Pernod Ricard, signaling a commitment to independent growth. The company is overhauling its U.S. control states distribution network and appointing new distributor groups across 11 markets. These moves point to a refreshed approach to how Brown-Forman manages its brands and reaches consumers in key U.S. regions. For investors watching NYSE:BF.B, the news arrives after a tough stretch for the share price. Brown-Forman closed at $25.55, with returns...
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