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SAM
$188.54-8.80 (-4.46%)
Pre-Market$188.37-0.17 (-0.09%)· Last close May 11
The Boston Beer Company, Inc.
Historical Price
Price (Candle)
50-Day SMA
200-Day SMA
Whystock Brain
The Narrative
The Boston Beer Company, Inc. in the Consumer Defensive sector is trading at $188.54. The stock is currently near its 52-week low of $185.34, remaining 13.7% below its 200-day moving average. Technical signals show oversold RSI of 7 and bearish MACD signal, explaining why SAM maintains its current current market pressure. The Whystock Score of 40/100 suggests a balanced risk-reward profile.
Ecosystem Influences
Oversold momentum (RSI 7) — potential for technical mean-reversion
Long-term trend bearish (Price vs 200-day SMA)
Macro-economic sensitivity to interest rate and inflation shifts
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Peer Comparison
Whystock Valuation Model
Whystock fair value is estimated using a trailing P/E model adjusted for return on equity: Fair P/E = 18 + (ROE × 20). Fair Value = (Current Price ÷ Trailing P/E) × Fair P/E. A base P/E of 18 represents a typical market multiple, scaled upward for companies that earn high returns on equity. The result is a theoretical "normalised" price — not a price target or investment advice. Large deviations are common for high-growth or loss-making companies.
Current Price$188.54
Potential Downside
19.4%
Whystock Fair Value$151.97
Price
UndervaluedFair ValueOvervalued
Simplified model based on P/E and ROE. Not a substitute for full valuation analysis. Data may be delayed. See our Terms.
Analyst Consensus13 analysts
Hold
Mean target$230.39+22.2%
Range$192.00 – $315.00
Fundamentals
The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. Its flagship beer is Samuel Adams Boston Lager. The company offers various beers, hard ciders, spirits based ready to drink beverages, distilled spirit...
Market Cap
Total dollar market value of a company's outstanding shares of stock (Price * Shares).
$2.55B
P/E Ratio
Priced for growth. Investors expect sustained double-digit expansion.
24.66
Beta
Defensive asset. Lower volatility than the S&P 500.
0.90
Div Yield
Low to zero yield. Return is entirely dependent on price appreciation.
0.00%
ROE
Average efficiency. Growth may require heavy reinvestment.
9.41%
Volume
Today's trading volume
294,399
Recent News
How The Boston Beer Company (SAM) Narrative Is Shifting With New Targets And Litigation Risks
Boston Beer Company’s updated fair value estimate has been trimmed from US$236.16 to US$230.39. This shift puts fresh attention on how analysts are recalibrating expectations. That change sits alongside a mix of higher and lower Street targets in the roughly US$220 to US$230 range, reflecting the tension between solid margin execution and concerns about category pressure and reinvestment. As you read on, you will see how these moving targets fit into the broader narrative and what to watch as...
ABEV vs. SAM: Which Stock Is the Better Value Option?
ABEV vs. SAM: Which Stock Is the Better Value Option?
Boston Beer (SAM) Q3 2025 Earnings Transcript
Economic uncertainty that has consumers more tightly managing their budgets as well as pressure on Hispanic consumers continues to impact consumer demand negatively across the overall beer industry. This includes media spend as well as a new local market activation program.
SAM Q1 Deep Dive: Margin Progress and Portfolio Shifts Amid Category Headwinds
Beer company Boston Beer (NYSE:SAM) met Wall Street’s revenue expectations in Q1 CY2026, but sales fell by 4.4% year on year to $433.9 million. Its non-GAAP profit of $1.64 per share was 16.8% below analysts’ consensus estimates.
Why Boston Beer (SAM) Shares Are Falling Today
Shares of beer company Boston Beer (NYSE:SAM) fell 9.2% in the morning session after the company reported disappointing first-quarter results and lowered its full-year profit outlook.